The Surprising Power of Local Media Coverage

The Surprising Power of Local Media Coverage

7 reasons why you should never underestimate local media.   For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
7 Ways to Grow Your Social Media Presence

7 Ways to Grow Your Social Media Presence

If you’ve read my last piece on social media strategy, you might be thinking: Okay, Tara,  I’ve chosen the right platform for my business, created a social media calendar, and planned some fun and creative posts. Now, how do I build a following so that all this...