by Tara Goodwin | Aug 2, 2022 | Events
Nowadays, it can feel like an uphill battle to attract the publicity your business needs. Local newsrooms are suffering, and company budgets are tight, leaving brands of all sizes struggling to work their media relations muscle. However, these challenges don’t change...
by Tara Goodwin | Jul 14, 2022 | Events
Recently, I joined 130 of my colleagues in Phoenix, Arizona, for the Public Relations Society of America’s (PRSA) Counselors Academy. This conference connects PR agency owners of all sizes, from smaller consultancies to firms with hundreds of employees. As we caught...
by Tara Goodwin | Apr 12, 2022 | Events
As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith’s publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars. Watching it unfold, I...
by Tara Goodwin | Mar 23, 2022 | Events
When it comes to PR success, most of us only see the tip of the iceberg: the major media hits, the envy-inducing social engagement, the celebrity partnerships. In many cases, these wins are the result of months of hard work, content creation, and relationship...
by Tara Goodwin | Nov 17, 2021 | Events
Tara Goodwin and Nancy Capistran, Co-Founders of Crisis Interception, Inc., are award-winning leaders who thrive in crisis. After years of helping the C-Suite and high-profile individuals navigate some of the worst crises imaginable, they joined forces to bring their...
by Tara Goodwin | Nov 9, 2021 | Events, News, Press
Sometimes, the best angle for your story isn’t always the most obvious one. For an excellent illustration of this rule, look no further than several recent PR wins for the TB12 Foundation, an organization founded by Tom Brady to help educate and inspire athletes to...
