by Every Little Word | Jun 26, 2024 | Events
There’s no denying it: artificial intelligence (AI) is here to stay and will continue to impact the world of public relations—among most other industries. As an expert in PR consulting, I’ve seen firsthand how tools like ChatGPT have been put to smart use over the...
by Every Little Word | Jun 12, 2024 | Events
When I started my career in public relations, I believed I needed to be available to address any and all client concerns 24/7. I quickly realized that apart from being a surefire path to burnout, this approach signified a foundational problem with my business: I...
by Every Little Word | May 29, 2024 | Events
Despite all signs pointing to a strong economy, many workers are still struggling to find a job. So what gives? The reality is that, since 2023, companies are hiring at a slower rate and putting candidates through more rounds of interviews before making offers. Now...
by Every Little Word | May 15, 2024 | Events
Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience. During my years of coaching companies in media...
by Every Little Word | May 1, 2024 | Events
If you’re new to public relations and media relations, don’t be surprised if you fall victim to a common misconception: that your story is ready for the limelight, and the PR firm can simply take it and run with it. The truth is more nuanced. A successful PR...
by Every Little Word | Mar 4, 2024 | Events
Many years ago, when Massachusetts was under the leadership of Governor Bill Weld and Lieutenant Governor Paul Cellucci, I served as chief of staff. We worked in an old building in beautiful downtown Boston where, one day, a small but serious crisis struck. Asbestos...
