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A PR Analysis of the Slap Heard Around the World

A PR Analysis of the Slap Heard Around the World

As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith's publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars.  Watching it unfold, I instantly felt...

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Which Social Media Platforms Are Right for Your Brand?

Which Social Media Platforms Are Right for Your Brand?

You know that having a brand presence on social media is essential in today’s digital world. But with so many platforms to choose from, how can you determine which ones are worth your effort?  In theory, you could use every major platform for your social engagement...

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The Dos and Don’ts of Meaningful Social Engagement

The Dos and Don’ts of Meaningful Social Engagement

Social media is an essential component of any PR or communications strategy, and it requires dedicated commitment to authenticity and consistency to be worthwhile.  While PR and social media management are different disciplines, having a good social media presence can...

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Good PR: Your Defense Against the Great Resignation

Good PR: Your Defense Against the Great Resignation

Employers of all sizes and industries currently face an unprecedented challenge that’s a byproduct of the pandemic: the Great Resignation. Companies have job openings, but potential workers aren’t willing to fill them. As of November 2021, the US had 10.6 million job...

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Are You Sabotaging Your PR Efforts?

Are You Sabotaging Your PR Efforts?

Public relations is a major commitment that has the power to change any business for the better. While some companies can successfully take on PR initiatives themselves, the truth is that the DIY approach backfires for many. Without proper discipline and an excellent...

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7 Signs You Should Fire Your PR Firm

7 Signs You Should Fire Your PR Firm

In any relationship, it’s important to know when to walk away. The partnership with your public relations firm is no different.  PR is a significant investment for any company, and it should yield a solid ROI. If you aren’t seeing promising results in a three to six...

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