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Start Preparing for 2023’s PR Wins Today

Start Preparing for 2023’s PR Wins Today

As we enter the final quarter of the year, business leaders everywhere are beginning to strategize for 2023. I’m here to remind you that this proactive thinking is not complete without PR planning! All too often, companies default to reactive PR efforts, but a...

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5 Lessons the Game of Golf Can Teach You About PR

5 Lessons the Game of Golf Can Teach You About PR

It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf.  I recently participated in a golf tournament where I played 72 holes of golf in four...

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7 Media Training Tips That Could Save You from a PR Fail

7 Media Training Tips That Could Save You from a PR Fail

I’m all about transparency, so I like to be clear with my clients that PR is a long game. It takes time and effort to secure an interview with a journalist, and the work certainly doesn’t end there. Interviews with the media are challenging, and without proper media...

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Thinking of Cutting PR from Your Budget? Think Again!

Thinking of Cutting PR from Your Budget? Think Again!

Nowadays, it can feel like an uphill battle to attract the publicity your business needs. Local newsrooms are suffering, and company budgets are tight, leaving brands of all sizes struggling to work their media relations muscle. However, these challenges don’t change...

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PR Is Heating up This Summer

PR Is Heating up This Summer

Recently, I joined 130 of my colleagues in Phoenix, Arizona, for the Public Relations Society of America’s (PRSA) Counselors Academy. This conference connects PR agency owners of all sizes, from smaller consultancies to firms with hundreds of employees.  As we caught...

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A Good Win: Middlesex Digestive

A Good Win: Middlesex Digestive

In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself.  But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...

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