How to Address an Unfolding Crisis
As an expert in crisis communication and support, I often emphasize the importance of planning and preparedness in effective crisis management. However, unforeseen events can occur at any time, making it impossible to prepare for every circumstance. Recently, I found...
A Good Win: Shooting for the Stars with Boys & Girls Clubs of Dorchester
One of my favorite things about my job in public relations is coming up with creative ideas that surprise and delight clients. Who doesn’t want the opportunity to pull off an initiative or event that’s both ambitious and meaningful? Our client, the Boys & Girls...
Golf Imitates Life: Leadership Lessons from the Golf Course
Sometimes, the best business lessons come from the most unexpected places. For me, that place is a golf course. If you know me, you know that golf is one of my biggest passions (aside from public relations, of course). Earlier this year, I joined a new country club...
Is Your Business Prepared for the Next Recession?
There has been buzz about an economic recession on the horizon for quite some time, with experts predicting that it could begin in late 2024 or early 2025 and affect nearly every sector. These events are never easy for businesses. However, a Vistage executive summit I...
Making Your Relationships with Journalists Count
No matter what the flashy headlines might claim, journalism remains a bedrock of how we learn about what’s happening around us—including in the business world. In my years at Goodwin Consulting, I’ve helped companies of all kinds hone their media relations skills,...
Putting AI to Ethical Use in Public Relations
There’s no denying it: artificial intelligence (AI) is here to stay and will continue to impact the world of public relations—among most other industries. As an expert in PR consulting, I’ve seen firsthand how tools like ChatGPT have been put to smart use over the...
The Importance of Effective Client Communications
When I started my career in public relations, I believed I needed to be available to address any and all client concerns 24/7. I quickly realized that apart from being a surefire path to burnout, this approach signified a foundational problem with my business: I...
6 Strategies for Acing Your Next Job Interview
Despite all signs pointing to a strong economy, many workers are still struggling to find a job. So what gives? The reality is that, since 2023, companies are hiring at a slower rate and putting candidates through more rounds of interviews before making offers. Now...
How to Understand (and Reach!) Your Audience
Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience. During my years of coaching companies in media...
Want a Public Relations Win? Get Your Story Straight!
If you’re new to public relations and media relations, don’t be surprised if you fall victim to a common misconception: that your story is ready for the limelight, and the PR firm can simply take it and run with it. The truth is more nuanced. A successful PR...