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A Good Win: Middlesex Digestive

A Good Win: Middlesex Digestive

In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself.  But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...

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A PR Analysis of the Slap Heard Around the World

A PR Analysis of the Slap Heard Around the World

As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith's publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars.  Watching it unfold, I instantly felt...

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Which Social Media Platforms Are Right for Your Brand?

Which Social Media Platforms Are Right for Your Brand?

You know that having a brand presence on social media is essential in today’s digital world. But with so many platforms to choose from, how can you determine which ones are worth your effort?  In theory, you could use every major platform for your social engagement...

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The Dos and Don’ts of Meaningful Social Engagement

The Dos and Don’ts of Meaningful Social Engagement

Social media is an essential component of any PR or communications strategy, and it requires dedicated commitment to authenticity and consistency to be worthwhile.  While PR and social media management are different disciplines, having a good social media presence can...

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