2023: A Year of (Very) Good Wins
The public relations landscape has never held more promise, with 2023’s technological advances introducing new ways to connect and communicate. Even amidst widespread economic and global challenges, Goodwin Consulting persisted—and succeeded!—in alleviating the...
The Age of Cringe-Worthy Celebrity Apologies
Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
Crisis Management for Every Business: Same Strategy, Different Scale
“It won’t happen to my business.” I’ve heard this statement from countless business owners who are confident that their small scale shields them from the catastrophes that befall larger corporations and high-profile industries. But if there’s anything I’ve learned...
You Need a News Hook: Lessons from the Boston Seafood Festival
With the plethora of events crowding everyone’s social calendars these days, how do you make your organization’s event stand out? How do you ensure your occasion isn’t overlooked among the many options available to your target market? At Goodwin Consulting, our recent...
A Good Win for Boys & Girls Clubs of Dorchester
When a Dorchester, Massachusetts, native became an NBA champion, the news made big waves throughout the community. Not only had the city’s own Bruce Brown scored the winning points in the Denver Nuggets’ title-clinching Game 5, but he’d also told the Boston Globe that...
Great Publicity Starts with Media Training
CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...
Level Up Your Crisis Management with Guided Crisis Drills
Crisis planning is one of the most important steps business leaders can take to protect their company and its reputation. My team at Goodwin Consulting is well-known not only for executing public relations programs but also for helping businesses develop comprehensive...
6 Public Relations Planning Tips for a Great 2024
In PR consulting, we’re accustomed to chasing down last-minute publicity opportunities for our clients. By nature, public relations strategies are constantly evolving, and my Goodwin Consulting team is always on-hand to optimize every opportunity. But to truly get the...
Does ChatGPT Have a Place in Public Relations?
Since I first explored ChatGPT several months ago, I’ve had the opportunity to dig deeper and discover its powerful potential for public relations, client communications, and so much more. Do I envision a future where robots take over all our tasks? Not at all. But I...
The Value of Networking
When the pandemic pushed “pause” on networking and social engagement, many of us got out of the habit of attending in-person events. If you’ve yet to fill in your schedule again, I’m here to remind you that making time for face-to-face networking is critical to your...