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The Importance of Effective Client Communications

The Importance of Effective Client Communications

When I started my career in public relations, I believed I needed to be available to address any and all client concerns 24/7. I quickly realized that apart from being a surefire path to burnout, this approach signified a foundational problem with my business: I...

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6 Strategies for Acing Your Next Job Interview

6 Strategies for Acing Your Next Job Interview

Despite all signs pointing to a strong economy, many workers are still struggling to find a job. So what gives? The reality is that, since 2023, companies are hiring at a slower rate and putting candidates through more rounds of interviews before making offers. Now...

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How to Understand (and Reach!) Your Audience

How to Understand (and Reach!) Your Audience

Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience.  During my years of coaching companies in media...

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Why Your Content Needs a Personal Touch

Why Your Content Needs a Personal Touch

Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond.  While I’m a big fan of tools that boost efficiency and can...

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The Best AI Tools for Content Creation

The Best AI Tools for Content Creation

As a PR professional and an avid follower of technological trends, I've been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...

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