Making Your Relationships with Journalists Count
No matter what the flashy headlines might claim, journalism remains a bedrock of how we learn about what’s happening around us—including in the business world. In my years at Goodwin Consulting, I’ve helped companies of all kinds hone their media relations skills,...
Putting AI to Ethical Use in Public Relations
There’s no denying it: artificial intelligence (AI) is here to stay and will continue to impact the world of public relations—among most other industries. As an expert in PR consulting, I’ve seen firsthand how tools like ChatGPT have been put to smart use over the...
The Importance of Effective Client Communications
When I started my career in public relations, I believed I needed to be available to address any and all client concerns 24/7. I quickly realized that apart from being a surefire path to burnout, this approach signified a foundational problem with my business: I...
6 Strategies for Acing Your Next Job Interview
Despite all signs pointing to a strong economy, many workers are still struggling to find a job. So what gives? The reality is that, since 2023, companies are hiring at a slower rate and putting candidates through more rounds of interviews before making offers. Now...
How to Understand (and Reach!) Your Audience
Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience. During my years of coaching companies in media...
Want a Public Relations Win? Get Your Story Straight!
If you’re new to public relations and media relations, don’t be surprised if you fall victim to a common misconception: that your story is ready for the limelight, and the PR firm can simply take it and run with it. The truth is more nuanced. A successful PR...
Health Imperatives: A Good Win for Anti-Trafficking Advocates
“I've been waiting to find a way to hire you, and I need to hire you now.” It was my longtime friend Julia Kehoe on the phone, inviting me to contribute PR consulting to one of the most important projects of my career. Since answering that phone call two years ago,...
Media Relations Lessons from “Kate-Gate,” the Royal PR Crisis
In a world where people can seek and spread information with a few scrolls and the click of a button, there’s no such thing as flying under the radar. When a crisis strikes, the public demands answers. They will not stand being deflected or ignored in their pursuit of...
Why Your Content Needs a Personal Touch
Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond. While I’m a big fan of tools that boost efficiency and can...
Crisis Management: Communicating with Employees When Chaos Strikes
Many years ago, when Massachusetts was under the leadership of Governor Bill Weld and Lieutenant Governor Paul Cellucci, I served as chief of staff. We worked in an old building in beautiful downtown Boston where, one day, a small but serious crisis struck. Asbestos...