News

Is the Press Release Dead?

Is the Press Release Dead?

“Is the press release dead?”  I hear this question all too often, and while I’m not ready to completely give up on press releases, I have to admit that the traditional press release doesn’t hold the weight it once did. Newsrooms used to spin entire stories out of a...

read more
Lessons Learned from 2023’s PR Crises

Lessons Learned from 2023’s PR Crises

Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...

read more
2023: A Year of (Very) Good Wins

2023: A Year of (Very) Good Wins

The public relations landscape has never held more promise, with 2023’s technological advances introducing new ways to connect and communicate. Even amidst widespread economic and global challenges, Goodwin Consulting persisted—and succeeded!—in alleviating the...

read more
The Age of Cringe-Worthy Celebrity Apologies

The Age of Cringe-Worthy Celebrity Apologies

Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...

read more
A Good Win for Boys & Girls Clubs of Dorchester

A Good Win for Boys & Girls Clubs of Dorchester

When a Dorchester, Massachusetts, native became an NBA champion, the news made big waves throughout the community. Not only had the city’s own Bruce Brown scored the winning points in the Denver Nuggets’ title-clinching Game 5, but he’d also told the Boston Globe that...

read more
Great Publicity Starts with Media Training

Great Publicity Starts with Media Training

CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...

read more