How to Prepare for an Influencer Partnership
The consumer landscape has shifted dramatically in the last decade. People have more power over brands than ever before, and many companies are unsure how to navigate the best path forward for reaching their targeted audiences. One strategy is to leverage social...
How to Perfect Your PR Pitches
The practice of pitching stories to journalists has evolved quite a bit since I first started working in public relations over two decades ago. Even so, crafting an effective pitch remains one of the most crucial media relations skills you can develop. Want to become...
6 Steps to Securing Public Relations Coverage in 2022
The end of the year is upon us, and there’s no better time for companies to dive deep on one of the most essential public relations tasks: mining publications’ editorial calendars to identify opportunities for next year’s PR coverage. While newspapers don’t typically...
Your Audience Is Craving Authenticity. . . Give It to Them!
What if I told you that being yourself is actually your PR superpower? In an increasingly isolated and digital society, authenticity and transparency win out over carefully curated and seemingly perfect content. That’s right—even your mistakes and the stories you’re...
Tara Goodwin and Nancy Capistran feature in Boston Magazine
Tara Goodwin and Nancy Capistran, Co-Founders of Crisis Interception, Inc., are award-winning leaders who thrive in crisis. After years of helping the C-Suite and high-profile individuals navigate some of the worst crises imaginable, they joined forces to bring their own distinct insights and experiences to their company.
TB12 Foundation Case Study: Identifying the Star of Your Story
Sometimes, the best angle for your story isn’t always the most obvious one. For an excellent illustration of this rule, look no further than several recent PR wins for the TB12 Foundation, an organization founded by Tom Brady to help educate and inspire athletes to...
You Might Be Vulnerable to a PR Crisis, But You Aren’t Alone
All of us face significant challenges at some point in our lives. On a personal level, I believe we all deserve understanding, empathy, and a second chance. But the judgments of society don’t usually agree. If you’re a public figure or otherwise highly visible...
5 Steps to Creating Your PR Plan for 2022
Many businesses and organizations are reactive when it comes to setting and executing their media relations strategies. If you want to reach your target audience in a meaningful way, you need more than a fly by the seat of your pants strategy. You need proactivity,...
5 Public Relations Tips to Effectively Communicate to Any Audience
Ever wonder how PR pros usually know how to say the right thing at the right time, no matter whom they’re addressing? Communication is an essential part of public relations—so it’s important for those of us in the field to excel at it. Many public relations...
Public Relations Strategies to Build a Positive and Productive Work Environment
Maintaining a work environment where employees feel supported and inspired is no easy task—and the events from this past year and a half certainly haven't helped. Even before the COVID-19 pandemic, organizational silos were already a problem for many companies....