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Making Your Relationships with Journalists Count

Making Your Relationships with Journalists Count

No matter what the flashy headlines might claim, journalism remains a bedrock of how we learn about what’s happening around us—including in the business world. In my years at Goodwin Consulting, I’ve helped companies of all kinds hone their media relations skills,...

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Putting AI to Ethical Use in Public Relations

Putting AI to Ethical Use in Public Relations

There’s no denying it: artificial intelligence (AI) is here to stay and will continue to impact the world of public relations—among most other industries.  As an expert in PR consulting, I’ve seen firsthand how tools like ChatGPT have been put to smart use over the...

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The Importance of Effective Client Communications

The Importance of Effective Client Communications

When I started my career in public relations, I believed I needed to be available to address any and all client concerns 24/7. I quickly realized that apart from being a surefire path to burnout, this approach signified a foundational problem with my business: I...

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6 Strategies for Acing Your Next Job Interview

6 Strategies for Acing Your Next Job Interview

Despite all signs pointing to a strong economy, many workers are still struggling to find a job. So what gives? The reality is that, since 2023, companies are hiring at a slower rate and putting candidates through more rounds of interviews before making offers. Now...

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How to Understand (and Reach!) Your Audience

How to Understand (and Reach!) Your Audience

Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience.  During my years of coaching companies in media...

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Why Your Content Needs a Personal Touch

Why Your Content Needs a Personal Touch

Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond.  While I’m a big fan of tools that boost efficiency and can...

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