OUR PUBLIC RELATIONS SERVICES
Tara helps clients increase their visibility and grow market
share using a variety of strategic communications tools
Client Communications
Evaluating existing communications strategy and improving the plan. Driving effective employee communications.
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Content Creation Services
Developing an impactful digital presence through website content creation and project management.
Crisis Messaging & Support
Planning and preparing pre-crisis materials; Navigating the minefields of effective communication during a crisis.
Employee Communications
Enhancing the quality of client communications. Preparing companies for expansions, mergers or acquisitions.
Media Relations
Securing coverage in global, national, trade, and regional media outlets.
Social Engagement
Activating client audiences through social media storytelling. Engaging influencers and celebrities to amplify brand story, improve visibility and engage donors.
Special Event Management & Publicity
Planning, publicizing, and overseeing special events for companies and nonprofit organizations
Thought Leadership & Positioning
Bringing 20+ years of relationship-driven expertise to grow companies from planning to execution.
Manage YOUR Message
Crisis planning, leadership coaching, and high-impact communication – when it matters most.
For more than three decades, Tara Goodwin has been the behind-the-scenes guide leaders rely on when the stakes are highest. She has helped hundreds of organizations – from Fortune 500 companies to mission-driven nonprofits – prepare for, navigate through, and recover from their most challenging moments.
Her book, Manage the Message, Change the Outcome, distills the frameworks she uses in her crisis workshops, keynotes, and executive coaching sessions. Tara gives leaders the tools to think clearly under pressure, communicate with confidence, and avoid the costly missteps that turn unresolved business problems into full-blown crises.
She brings a unique blend of strategic insight, media fluency, and emotionally intelligent coaching that empowers leaders to:
- Recognize crisis patterns early – before they escalate.
- Build internal crisis teams that know how to assess risk and act decisively.
- Communicate with authority and empathy across all stakeholders groups.
- Craft clear, values-driven messages that protect reputation and strengthen trust.
- Prepare for real-world scenarios through live simulations, tough-question drills, and backwards-planning exercises grounded in her book’s methodology.
With a deeply trusted nationwide network of specialists – from legal to cybersecurity to operational risk – Tara can quickly assemble the right team of experts when clients need it most.
Leaders don’t come to Tara for theory. They come for clarity, direction, and a calm, steady partner who helps them rise to the moment. She equips executives with the mindset and muscle memory needed to manage their message – because the way you communicate in crisis doesn’t just influence the outcome. It defines it.
