Which Social Media Platforms Are Right for Your Brand?

Which Social Media Platforms Are Right for Your Brand?

You know that having a brand presence on social media is essential in today’s digital world. But with so many platforms to choose from, how can you determine which ones are worth your effort?  In theory, you could use every major platform for your social engagement...
The Dos and Don’ts of Meaningful Social Engagement

The Dos and Don’ts of Meaningful Social Engagement

Social media is an essential component of any PR or communications strategy, and it requires dedicated commitment to authenticity and consistency to be worthwhile.  While PR and social media management are different disciplines, having a good social media presence can...
Good PR: Your Defense Against the Great Resignation

Good PR: Your Defense Against the Great Resignation

Employers of all sizes and industries currently face an unprecedented challenge that’s a byproduct of the pandemic: the Great Resignation. Companies have job openings, but potential workers aren’t willing to fill them. As of November 2021, the US had 10.6 million job...