by Tara Goodwin | Oct 2, 2024 | News
Public relations has come a long way from primarily focusing on media relations. Today, PR professionals are strategic communications partners, offering a wide range of services that go far beyond securing press. Are you taking full advantage of what your PR partner...
by Every Little Word | Apr 9, 2024 | News
“I’ve been waiting to find a way to hire you, and I need to hire you now.” It was my longtime friend Julia Kehoe on the phone, inviting me to contribute PR consulting to one of the most important projects of my career. Since answering that phone call two years...
by Tara Goodwin | Aug 9, 2023 | News, Strategy
Since I first explored ChatGPT several months ago, I’ve had the opportunity to dig deeper and discover its powerful potential for public relations, client communications, and so much more. Do I envision a future where robots take over all our tasks? Not at all. But I...
by Tara Goodwin | Jun 12, 2023 | News
Defense contractor Antenna Research Associates (ARA) finalized an exciting new acquisition shortly before reaching out to Goodwin Consulting for help on a critical next step: updating its website. Websites today are as ubiquitous as business cards were in the 1980s....
by Tara Goodwin | May 2, 2023 | News, Strategy
When you’re looking for ways to boost your career and company, one of the best moves you can make is leveraging the experience you’ve already acquired to create compelling content—or, as it’s more commonly called in the business community, thought leadership. Here’s...
by Tara Goodwin | Apr 17, 2023 | News, Strategy
Layoffs are an unfortunate reality of business, and the stress and pain they cause aren’t easily overcome. Yet there are proven approaches that mitigate the pain of layoffs for the people being let go and those announcing the difficult terminations. Navigating...
