by Tara Goodwin | Sep 26, 2022 | Events, News
I have a colleague who is several decades into an incredibly successful career. He has the hard-won skills and track record to attract both top-tier employees and clients. Over the years, he’s collaborated with several partners and mentored countless younger team...
by Tara Goodwin | Sep 9, 2022 | News
As we enter the final quarter of the year, business leaders everywhere are beginning to strategize for 2023. I’m here to remind you that this proactive thinking is not complete without PR planning! All too often, companies default to reactive PR efforts, but a...
by Tara Goodwin | Aug 23, 2022 | News, Press
It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf. I recently participated in a golf tournament where I played 72 holes of golf in four...
by Tara Goodwin | Aug 9, 2022 | News
I’m all about transparency, so I like to be clear with my clients that PR is a long game. It takes time and effort to secure an interview with a journalist, and the work certainly doesn’t end there. Interviews with the media are challenging, and without proper media...
by Tara Goodwin | Jul 15, 2022 | News
For small businesses who need a prescription-strength dose of PR for an announcement, project, or upcoming event, please check out our PRRX Program.
by Tara Goodwin | Jul 1, 2022 | News, Press
In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself. But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
