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ChatGPT: The AI Assistant You Didn’t Know You Needed for Your Communications Strategy

ChatGPT: The AI Assistant You Didn’t Know You Needed for Your Communications Strategy

by Tara Goodwin | Jan 24, 2023 | News

AI (artificial intelligence) is big news these days, and the latest innovation to hit the mainstream market is an AI text generator called ChatGPT. Launched in November of 2022 and currently in beta testing by over 1 million users, ChatGPT is a language model that...
How to Leverage PR and Lead Gen Marketing for Maximum Impact

How to Leverage PR and Lead Gen Marketing for Maximum Impact

by Tara Goodwin | Jan 10, 2023 | News

Public relations and lead generation marketing are two completely different approaches to business development —but together, they can attract meaningful attention to your product or service. Let’s explore the differences between PR and lead gen marketing and outline...
The Problem with Citizen Journalism: What False News Is Out There about Your Company?

The Problem with Citizen Journalism: What False News Is Out There about Your Company?

by Tara Goodwin | Dec 22, 2022 | News

The internet is a powerful tool for connectivity and learning—but we all know there’s a dark side to the World Wide Web. With everyone publicly sharing information and airing grievances, sifting fact from fiction can be a daunting task. When it comes to media...
Why a Strong Social Media Presence Needs In-House Expertise

Why a Strong Social Media Presence Needs In-House Expertise

by Tara Goodwin | Dec 12, 2022 | News

Don’t have a social media manager on your staff? You’re not alone. Many businesses (small ones, especially) hesitate to invest in an in-house social media expert. What you may not realize, however, is the tremendous value added by employing a social media marketer at...
A Good Win in Love and PR: LunchDates Professional Matchmaking

A Good Win in Love and PR: LunchDates Professional Matchmaking

by Tara Goodwin | Nov 15, 2022 | News, Press

Nothing makes people swoon like stories of love at first sight. But enduring love isn’t built on butterflies alone. Growing from seed to bud to blossom, love requires time and attention. Some of the most successful PR strategies develop like love, starting small and...
Influencer vs. Content Creator: What’s Better for Your Company?

Influencer vs. Content Creator: What’s Better for Your Company?

by Tara Goodwin | Nov 1, 2022 | News, Press

Content forms a critical pillar of every modern PR and marketing strategy: videos and photos, graphics and landing pages, blog articles, and guest posts.  But should you create your own content or engage an influencer to create brand-promoting content on your behalf?...
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  • ChatGPT: The AI Assistant You Didn’t Know You Needed for Your Communications Strategy
  • How to Leverage PR and Lead Gen Marketing for Maximum Impact
  • The Problem with Citizen Journalism: What False News Is Out There about Your Company?

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