Why Your Content Needs a Personal Touch

Why Your Content Needs a Personal Touch

Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond.  While I’m a big fan of tools that boost efficiency and can...
The Best AI Tools for Content Creation

The Best AI Tools for Content Creation

As a PR professional and an avid follower of technological trends, I’ve been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...
Lessons Learned from 2023’s PR Crises

Lessons Learned from 2023’s PR Crises

Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...