by Every Little Word | Apr 1, 2024 | Strategy
In a world where people can seek and spread information with a few scrolls and the click of a button, there’s no such thing as flying under the radar. When a crisis strikes, the public demands answers. They will not stand being deflected or ignored in their pursuit of...
by Every Little Word | Mar 19, 2024 | Strategy
Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond. While I’m a big fan of tools that boost efficiency and can...
by Every Little Word | Feb 16, 2024 | Strategy
As a PR professional and an avid follower of technological trends, I’ve been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...
by Every Little Word | Jan 8, 2024 | Strategy
Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...
by Every Little Word | Dec 21, 2023 | Strategy
Connecting with people is easier than ever before, but if we aren’t careful, our professional lives can shrink to the limitations of our immediate circles. I hadn’t realized just how hungry I was for fresh perspectives until I attended the South Shore Conference for...
by Tara Goodwin | Nov 17, 2023 | Strategy
Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
