The Age of Cringe-Worthy Celebrity Apologies

The Age of Cringe-Worthy Celebrity Apologies

Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
Great Publicity Starts with Media Training

Great Publicity Starts with Media Training

CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...
6 Public Relations Planning Tips for a Great 2024

6 Public Relations Planning Tips for a Great 2024

In PR consulting, we’re accustomed to chasing down last-minute publicity opportunities for our clients. By nature, public relations strategies are constantly evolving, and my Goodwin Consulting team is always on-hand to optimize every opportunity. But to truly get the...
Does ChatGPT Have a Place in Public Relations?

Does ChatGPT Have a Place in Public Relations?

Since I first explored ChatGPT several months ago, I’ve had the opportunity to dig deeper and discover its powerful potential for public relations, client communications, and so much more. Do I envision a future where robots take over all our tasks? Not at all. But I...