by Every Little Word | Dec 21, 2023 | Strategy
Connecting with people is easier than ever before, but if we aren’t careful, our professional lives can shrink to the limitations of our immediate circles. I hadn’t realized just how hungry I was for fresh perspectives until I attended the South Shore Conference for...
by Tara Goodwin | Nov 17, 2023 | Strategy
Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
by Tara Goodwin | Oct 31, 2023 | Strategy
“It won’t happen to my business.” I’ve heard this statement from countless business owners who are confident that their small scale shields them from the catastrophes that befall larger corporations and high-profile industries. But if there’s anything I’ve learned...
by Tara Goodwin | Sep 21, 2023 | Strategy
CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...
by Tara Goodwin | Sep 5, 2023 | Strategy
Crisis planning is one of the most important steps business leaders can take to protect their company and its reputation. My team at Goodwin Consulting is well-known not only for executing public relations programs but also for helping businesses develop comprehensive...
by Tara Goodwin | Aug 23, 2023 | Strategy
In PR consulting, we’re accustomed to chasing down last-minute publicity opportunities for our clients. By nature, public relations strategies are constantly evolving, and my Goodwin Consulting team is always on-hand to optimize every opportunity. But to truly get the...
