by Tara Goodwin | Jul 6, 2023 | Strategy
Take a look at your company’s online reviews—the reviews from customers and those left by employees. What do you see? How do they make you feel? Online reviews offer a window into a company’s internal culture and customer experience, so it’s important to pay attention...
by Tara Goodwin | Jun 27, 2023 | Strategy
“Who here has a dedicated crisis plan in place for their business?” I ask this question all the time as I travel throughout the US and Canada, speaking to business owners and executives. And I get the same response every time. In a room full of smart, savvy, respected...
by Tara Goodwin | May 26, 2023 | Events, Strategy
Trade shows offer terrific marketing, networking, and public relations opportunities—but most come with a hefty price tag! Before paying the booth fee and booking your team’s travel, there’s one critical thing you need to do: Plan ahead. Simple Strategies for...
by Tara Goodwin | May 15, 2023 | Strategy
Core values and mission statements must be more than pretty words on an About Us page for businesses to reach their full potential. So let’s talk about what it really means for your company to have a purpose and how that purpose contributes to the long-term,...
by Tara Goodwin | May 2, 2023 | News, Strategy
When you’re looking for ways to boost your career and company, one of the best moves you can make is leveraging the experience you’ve already acquired to create compelling content—or, as it’s more commonly called in the business community, thought leadership. Here’s...
by Tara Goodwin | Apr 17, 2023 | News, Strategy
Layoffs are an unfortunate reality of business, and the stress and pain they cause aren’t easily overcome. Yet there are proven approaches that mitigate the pain of layoffs for the people being let go and those announcing the difficult terminations. Navigating...
