Making Your Relationships with Journalists Count

Making Your Relationships with Journalists Count

No matter what the flashy headlines might claim, journalism remains a bedrock of how we learn about what’s happening around us—including in the business world. In my years at Goodwin Consulting, I’ve helped companies of all kinds hone their media relations skills,...
Putting AI to Ethical Use in Public Relations

Putting AI to Ethical Use in Public Relations

There’s no denying it: artificial intelligence (AI) is here to stay and will continue to impact the world of public relations—among most other industries.  As an expert in PR consulting, I’ve seen firsthand how tools like ChatGPT have been put to smart use over the...