Good Wins: 2022 in Review

Good Wins: 2022 in Review

Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes.   One Week, Two National...
Thinking of Cutting PR from Your Budget? Think Again!

Thinking of Cutting PR from Your Budget? Think Again!

Nowadays, it can feel like an uphill battle to attract the publicity your business needs. Local newsrooms are suffering, and company budgets are tight, leaving brands of all sizes struggling to work their media relations muscle. However, these challenges don’t change...
PR Is Heating up This Summer

PR Is Heating up This Summer

Recently, I joined 130 of my colleagues in Phoenix, Arizona, for the Public Relations Society of America’s (PRSA) Counselors Academy. This conference connects PR agency owners of all sizes, from smaller consultancies to firms with hundreds of employees.  As we caught...
A PR Analysis of the Slap Heard Around the World

A PR Analysis of the Slap Heard Around the World

As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith’s publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars.  Watching it unfold, I...