6 Trade Show Strategies from a PR Pro

6 Trade Show Strategies from a PR Pro

Trade shows offer terrific marketing, networking, and public relations opportunities—but most come with a hefty price tag! Before paying the booth fee and booking your team’s travel, there’s one critical thing you need to do: Plan ahead.   Simple Strategies for...
Putting “Relations” into Public Relations

Putting “Relations” into Public Relations

As a public relations professional, I’m much more than a consultant; I’m a listening ear, a supportive shoulder, and—truly—a trusted friend to every client I serve. I even joke that I should have studied psychology since so many of my clients bring deeply personal...
5 Steps to Successful Event Management and Planning

5 Steps to Successful Event Management and Planning

Event management is not for the faint of heart. A substantial amount of work goes into planning a successful event of any size. But with careful preparation, you can guarantee rave reviews and resplendent results from your next workshop, gala, fundraiser, conference,...
Good Wins: 2022 in Review

Good Wins: 2022 in Review

Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes.   One Week, Two National...