A PR Analysis of the Slap Heard Around the World

A PR Analysis of the Slap Heard Around the World

As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith’s publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars.  Watching it unfold, I...
The Surprising Power of Local Media Coverage

The Surprising Power of Local Media Coverage

7 reasons why you should never underestimate local media.   For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
7 Ways to Grow Your Social Media Presence

7 Ways to Grow Your Social Media Presence

If you’ve read my last piece on social media strategy, you might be thinking: Okay, Tara,  I’ve chosen the right platform for my business, created a social media calendar, and planned some fun and creative posts. Now, how do I build a following so that all this...