November is such a powerful time for reflection. Each year leading up to Thanksgiving, I find myself thinking about the people and experiences in my life that are most meaningful. It’s easy to get caught up in the daily grind, but when I pause and reflect on my most memorable moments, I find gratitude at the heart of many of them.
I know it might sound corny, but I truly believe that the more you embrace gratitude and its ripple effect, the more joy and connection you’ll have in your life. It’s a lesson I’ve carried with me throughout my life—personally and as a public relations professional. Gratitude does more than make us feel good. It can strengthen relationships, build trust, and foster long-term success.
The Power of Gratitude
Gratitude reminds us of the people who help us along the way: those who give us a hand when we need it, those who stand by us during our lowest moments, and those who appreciate the support we offer in return. These connections are invaluable—in life and in work. When we take the time to acknowledge and express gratitude, we deepen these relationships and create a ripple effect of goodwill that benefits everyone involved.
In today’s world, where social media can make everything feel a little self-centered, it’s more important than ever to remember that our actions impact others more than we realize. By recognizing the people around us and showing appreciation, we can foster deeper, more meaningful connections. In an industry like public relations, where relationships are everything, that couldn’t be more important.
How Gratitude Shows Up in Public Relations
Gratitude and giving back often go hand-in-hand: embracing gratitude inspires us to pay it forward, while acts of generosity naturally deepen our sense of gratitude.
Giving back plays a significant role in public relations, an industry built on fostering relationships, authenticity, trust, and goodwill. Companies that give back strengthen their relationships with clients, partners, and the public.
One experience that really brought this home for me was attending the Basile Family Memorial Golf Tournament for one of my clients, Catania Oils. They’ve been hosting this event for 35 years, raising over $1.3 million for Dana-Farber and the Jimmy Fund, all in memory of a beloved family member lost to cancer.
The day itself was extraordinary. People came out for a fun round of golf, but the real impact was hearing the stories of those whose lives had been touched by the donations. Michael Dotto, who has battled multiple types of cancer since the 1970s, shared his journey with such raw emotion that there wasn’t a dry eye in the room. His story reminded us that the funds raised weren’t just numbers on a check—they gave hope, funded research, and saved lives.
Earlier this year, I was fortunate enough to be invited to visit Dana-Farber to see the Basile family’s name unveiled on their donor wall. It was a profound moment, knowing that their generosity had made them million-dollar-plus donors in the fight to cure cancer. I felt so grateful to be a small part of that—aligning with people and companies that don’t just talk about giving back but actually live it every day.
Embracing Gratitude as a Mindset
At the heart of gratitude is a positive mindset—a belief that no matter what challenges come our way, there’s always something to be grateful for and opportunities to give back to others.
I’ve always tried to approach life with a “glass half full” mentality. Even when things don’t go as planned, I focus on finding the silver linings and asking myself what I can learn from the experience.
This mindset has been invaluable throughout my life and career, especially in the face of adversity. Staying positive and grateful doesn’t mean ignoring the tough stuff—it means choosing to focus on the lessons and growth that can come from it. Gratitude helps us maintain positivity by shifting our attention from what’s missing to what we already have.
When we embrace gratitude, even in the hardest moments, we find strength and joy in the process. It’s a mindset that fuels both personal and professional success, allowing us to move forward with grace—no matter what challenges we face.
I’d like to wish everyone who is reading this a happy Thanksgiving. If we’ve crossed paths personally or professionally—or even if we haven’t yet—know that I am grateful for you. Please get in touch if there is anything I can do for you.