by Every Little Word | Apr 24, 2024 | Events
Whether you’re putting together a press release, being interviewed by a journalist, or gearing up to launch a new marketing campaign, product, or service, your success hinges on how well you know your audience. During my years of coaching companies in media...
by Every Little Word | Apr 9, 2024 | News
“I’ve been waiting to find a way to hire you, and I need to hire you now.” It was my longtime friend Julia Kehoe on the phone, inviting me to contribute PR consulting to one of the most important projects of my career. Since answering that phone call two years...
by Every Little Word | Apr 1, 2024 | Strategy
In a world where people can seek and spread information with a few scrolls and the click of a button, there’s no such thing as flying under the radar. When a crisis strikes, the public demands answers. They will not stand being deflected or ignored in their pursuit of...
by Every Little Word | Mar 19, 2024 | Strategy
Over the past year, businesses have quickly embraced artificial intelligence as an apparent “fast fix” for all their writing needs, from social engagement to email marketing to thought leadership and beyond. While I’m a big fan of tools that boost efficiency and can...
by Every Little Word | Mar 4, 2024 | Events
Many years ago, when Massachusetts was under the leadership of Governor Bill Weld and Lieutenant Governor Paul Cellucci, I served as chief of staff. We worked in an old building in beautiful downtown Boston where, one day, a small but serious crisis struck. Asbestos...
