6 Trade Show Strategies from a PR Pro

6 Trade Show Strategies from a PR Pro

Trade shows offer terrific marketing, networking, and public relations opportunities—but most come with a hefty price tag! Before paying the booth fee and booking your team’s travel, there’s one critical thing you need to do: Plan ahead.   Simple Strategies for...
Putting “Relations” into Public Relations

Putting “Relations” into Public Relations

As a public relations professional, I’m much more than a consultant; I’m a listening ear, a supportive shoulder, and—truly—a trusted friend to every client I serve. I even joke that I should have studied psychology since so many of my clients bring deeply personal...