by Tara Goodwin | Oct 2, 2024 | News
Public relations has come a long way from primarily focusing on media relations. Today, PR professionals are strategic communications partners, offering a wide range of services that go far beyond securing press. Are you taking full advantage of what your PR partner...
by Tara Goodwin | Sep 18, 2024 | Press
Imposter syndrome is something even the most successful leaders experience. No matter how far you’ve advanced in your career, it’s easy to feel out of place in high-stakes situations. Even when you know your area of expertise inside and out, feelings of self-doubt can...
by Tara Goodwin | Nov 17, 2023 | Strategy
Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
by Tara Goodwin | Oct 31, 2023 | Strategy
“It won’t happen to my business.” I’ve heard this statement from countless business owners who are confident that their small scale shields them from the catastrophes that befall larger corporations and high-profile industries. But if there’s anything I’ve learned...
by Tara Goodwin | Oct 18, 2023 | Events
With the plethora of events crowding everyone’s social calendars these days, how do you make your organization’s event stand out? How do you ensure your occasion isn’t overlooked among the many options available to your target market? At Goodwin Consulting, our recent...
