by Tara Goodwin | Sep 21, 2023 | Strategy
CEOs and business owners often don’t think about media training until faced with a publicity opportunity, but that’s the wrong approach. Media training should be an ongoing part of your public relations process so that when an opportunity arises, you’re not merely...
by Tara Goodwin | Sep 5, 2023 | Strategy
Crisis planning is one of the most important steps business leaders can take to protect their company and its reputation. My team at Goodwin Consulting is well-known not only for executing public relations programs but also for helping businesses develop comprehensive...
by Tara Goodwin | Aug 23, 2023 | Strategy
In PR consulting, we’re accustomed to chasing down last-minute publicity opportunities for our clients. By nature, public relations strategies are constantly evolving, and my Goodwin Consulting team is always on-hand to optimize every opportunity. But to truly get the...
by Tara Goodwin | Aug 9, 2023 | News, Strategy
Since I first explored ChatGPT several months ago, I’ve had the opportunity to dig deeper and discover its powerful potential for public relations, client communications, and so much more. Do I envision a future where robots take over all our tasks? Not at all. But I...
by Tara Goodwin | Jul 21, 2023 | Strategy
When the pandemic pushed “pause” on networking and social engagement, many of us got out of the habit of attending in-person events. If you’ve yet to fill in your schedule again, I’m here to remind you that making time for face-to-face networking is critical to your...
