by Tara Goodwin | Sep 5, 2023 | Strategy
Crisis planning is one of the most important steps business leaders can take to protect their company and its reputation. My team at Goodwin Consulting is well-known not only for executing public relations programs but also for helping businesses develop comprehensive...
by Tara Goodwin | Aug 23, 2023 | Strategy
In PR consulting, we’re accustomed to chasing down last-minute publicity opportunities for our clients. By nature, public relations strategies are constantly evolving, and my Goodwin Consulting team is always on-hand to optimize every opportunity. But to truly get the...
by Tara Goodwin | Aug 9, 2023 | News, Strategy
Since I first explored ChatGPT several months ago, I’ve had the opportunity to dig deeper and discover its powerful potential for public relations, client communications, and so much more. Do I envision a future where robots take over all our tasks? Not at all. But I...
by Tara Goodwin | Jul 21, 2023 | Strategy
When the pandemic pushed “pause” on networking and social engagement, many of us got out of the habit of attending in-person events. If you’ve yet to fill in your schedule again, I’m here to remind you that making time for face-to-face networking is critical to your...
by Tara Goodwin | Jul 6, 2023 | Strategy
Take a look at your company’s online reviews—the reviews from customers and those left by employees. What do you see? How do they make you feel? Online reviews offer a window into a company’s internal culture and customer experience, so it’s important to pay attention...
