by Tara Goodwin | Jan 10, 2023 | News
Public relations and lead generation marketing are two completely different approaches to business development —but together, they can attract meaningful attention to your product or service. Let’s explore the differences between PR and lead gen marketing and outline...
by Tara Goodwin | Dec 22, 2022 | News
The internet is a powerful tool for connectivity and learning—but we all know there’s a dark side to the World Wide Web. With everyone publicly sharing information and airing grievances, sifting fact from fiction can be a daunting task. When it comes to media...
by Tara Goodwin | Dec 12, 2022 | News
Don’t have a social media manager on your staff? You’re not alone. Many businesses (small ones, especially) hesitate to invest in an in-house social media expert. What you may not realize, however, is the tremendous value added by employing a social media marketer at...
by Tara Goodwin | Nov 29, 2022 | Events, Press
Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes. One Week, Two National...
by Tara Goodwin | Nov 15, 2022 | News, Press
Nothing makes people swoon like stories of love at first sight. But enduring love isn’t built on butterflies alone. Growing from seed to bud to blossom, love requires time and attention. Some of the most successful PR strategies develop like love, starting small and...
