7 Media Training Tips That Could Save You from a PR Fail

7 Media Training Tips That Could Save You from a PR Fail

I’m all about transparency, so I like to be clear with my clients that PR is a long game. It takes time and effort to secure an interview with a journalist, and the work certainly doesn’t end there. Interviews with the media are challenging, and without proper media...
A Good Win: Middlesex Digestive

A Good Win: Middlesex Digestive

In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself.  But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
The Best Tool in Crisis Communication Is Accountability

The Best Tool in Crisis Communication Is Accountability

Recently, I had a frustrating experience that forced me to think critically about the importance of accountability in business and PR. It began when I received a letter from my property manager alerting me to an unusually high rent increase for my apartment. The...