by Tara Goodwin | Jun 12, 2023 | News
Defense contractor Antenna Research Associates (ARA) finalized an exciting new acquisition shortly before reaching out to Goodwin Consulting for help on a critical next step: updating its website. Websites today are as ubiquitous as business cards were in the 1980s....
by Tara Goodwin | May 2, 2023 | News, Strategy
When you’re looking for ways to boost your career and company, one of the best moves you can make is leveraging the experience you’ve already acquired to create compelling content—or, as it’s more commonly called in the business community, thought leadership. Here’s...
by Tara Goodwin | Apr 17, 2023 | News, Strategy
Layoffs are an unfortunate reality of business, and the stress and pain they cause aren’t easily overcome. Yet there are proven approaches that mitigate the pain of layoffs for the people being let go and those announcing the difficult terminations. Navigating...
by Tara Goodwin | Feb 21, 2023 | News
Are you preparing to purchase or merge with another company? Like any major business move, mergers and acquisitions (M&A) can be equal parts exciting and challenging. One of the biggest challenges of all is dealing with how employees from the impacted companies...
by Tara Goodwin | Jan 24, 2023 | News
AI (artificial intelligence) is big news these days, and the latest innovation to hit the mainstream market is an AI text generator called ChatGPT. Launched in November of 2022 and currently in beta testing by over 1 million users, ChatGPT is a language model that...
by Tara Goodwin | Jan 10, 2023 | News
Public relations and lead generation marketing are two completely different approaches to business development —but together, they can attract meaningful attention to your product or service. Let’s explore the differences between PR and lead gen marketing and outline...
