by Tara Goodwin | Apr 12, 2022 | Events
As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith’s publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars. Watching it unfold, I...
by Tara Goodwin | Mar 23, 2022 | Events
When it comes to PR success, most of us only see the tip of the iceberg: the major media hits, the envy-inducing social engagement, the celebrity partnerships. In many cases, these wins are the result of months of hard work, content creation, and relationship...
by Tara Goodwin | Nov 17, 2021 | Events
Tara Goodwin and Nancy Capistran, Co-Founders of Crisis Interception, Inc., are award-winning leaders who thrive in crisis. After years of helping the C-Suite and high-profile individuals navigate some of the worst crises imaginable, they joined forces to bring their...
by Tara Goodwin | Nov 9, 2021 | Events, News, Press
Sometimes, the best angle for your story isn’t always the most obvious one. For an excellent illustration of this rule, look no further than several recent PR wins for the TB12 Foundation, an organization founded by Tom Brady to help educate and inspire athletes to...
by Tara Goodwin | Mar 11, 2021 | Events, News
7 reasons why you should never underestimate local media. For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
by Tara Goodwin | Dec 17, 2020 | Events
If you’ve read my last piece on social media strategy, you might be thinking: Okay, Tara, I’ve chosen the right platform for my business, created a social media calendar, and planned some fun and creative posts. Now, how do I build a following so that all this...
