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Good Wins: 2022 in Review

Good Wins: 2022 in Review

Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes.   One Week, Two National...

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The Key to Crisis Management: Don’t Go It Alone

The Key to Crisis Management: Don’t Go It Alone

Is your organization prepared to face down a potential crisis?  I’ve covered crisis communication and the crisis mistake chain in my posts already. Today I want to discuss the importance of establishing a crisis team within your organization.  Most businesses wait to...

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Start Preparing for 2023’s PR Wins Today

Start Preparing for 2023’s PR Wins Today

As we enter the final quarter of the year, business leaders everywhere are beginning to strategize for 2023. I’m here to remind you that this proactive thinking is not complete without PR planning! All too often, companies default to reactive PR efforts, but a...

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5 Lessons the Game of Golf Can Teach You About PR

5 Lessons the Game of Golf Can Teach You About PR

It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf.  I recently participated in a golf tournament where I played 72 holes of golf in four...

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7 Media Training Tips That Could Save You from a PR Fail

7 Media Training Tips That Could Save You from a PR Fail

I’m all about transparency, so I like to be clear with my clients that PR is a long game. It takes time and effort to secure an interview with a journalist, and the work certainly doesn’t end there. Interviews with the media are challenging, and without proper media...

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Thinking of Cutting PR from Your Budget? Think Again!

Thinking of Cutting PR from Your Budget? Think Again!

Nowadays, it can feel like an uphill battle to attract the publicity your business needs. Local newsrooms are suffering, and company budgets are tight, leaving brands of all sizes struggling to work their media relations muscle. However, these challenges don’t change...

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