by Tara Goodwin | Nov 18, 2020 | News
‘Tis the season to generate positive press! We’re in the final stretch of 2020, and though the year has been undeniably challenging, I’m thankful that we’ve finally made it to the holiday season. We’ve pivoted, worked hard, and somehow made it through—and...
by Tara Goodwin | Nov 4, 2020 | News
2020 is finally coming to a close. In its wake is a greatly altered media landscape. PR and journalism sectors have been hit hard, jobs have disappeared, and reporters have become increasingly transient. Even when people do stay put, it’s hard to know whether you can...
by Tara Goodwin | Oct 21, 2020 | News
The technology that enables us to connect with one another these days is incredible, but there’s nothing that replaces being there. Fundraisers, events, and some business offerings rely on the personal touch that comes from being together in one room, and no matter...
by Tara Goodwin | Oct 7, 2020 | News
What do you really want from PR? Do you want more social media followers, higher sales, or expansion into a new territory or industry? Setting strategic and relevant public relations goals isn’t rocket science, but companies frequently miss the mark. Often, it’s...
by Tara Goodwin | Sep 23, 2020 | News
Most companies start getting serious about PR in the fall. In a typical year, vacations end, kids go back to school, and the news cycle becomes more business-focused, which enables proactive companies to leverage media exposure and meet year-end goals. This year it’s...
