by Tara Goodwin | Sep 10, 2020 | News
When $&#* hits the fan, does your business have a plan? Business owners often put off creating a crisis plan because it’s not a revenue-generating event. And, let’s face it, thinking about worst-case-scenarios isn’t how most people want to spend a Thursday...
by Tara Goodwin | Aug 26, 2020 | News
Traditional media strategies? Not this year. Carefully crafted media outreach programs for coverage, events, and launches fell by the wayside as many plans were sidelined, postponed, or cancelled altogether. As the perfect storm of political, cultural, and...
by Tara Goodwin | Aug 13, 2020 | News
Ways to Stay Connected to Current Clients and Build New Connections in Isolation How do you create strong relationships? As Broadway composer Stephen Sondheim writes, “It’s the little things you do together.” Small, seemingly insignificant interactions—sharing a laugh...
