by Tara Goodwin | Feb 11, 2021 | News
Goodwin Consulting Tells You What You Need to Know Although public relations is a well-established industry, people often misunderstand what it actually entails. Hint: we’re not advertisers, or marketers. I’m always keen to differentiate my job from other...
by Tara Goodwin | Jan 28, 2021 | News
Many people have a visceral fear of public speaking. Very few of us do well under scrutiny, and speaking at a conference or presenting a report at a board meeting can give even the most confident professional sweaty palms and a racing heart. So how do you...
by Tara Goodwin | Jan 13, 2021 | News
Yes, that means revisiting 2020 one last time. Congratulations, you made it to 2021! Looking back at a year that was mostly spent working from home and holding or attending virtual events, you may not feel like you accomplished much “public relating” in 2020....
by Tara Goodwin | Dec 17, 2020 | Events
If you’ve read my last piece on social media strategy, you might be thinking: Okay, Tara, I’ve chosen the right platform for my business, created a social media calendar, and planned some fun and creative posts. Now, how do I build a following so that all this...
by Tara Goodwin | Dec 2, 2020 | News
Where can customers find you online? In the age of “screening-ful” connections, most companies have made the deliberate (if sometimes reluctant) shift from traditional to digital marketing. Platforms that were once used to reconnect with distant family members or...
