by Tara Goodwin | Apr 8, 2021 | News
Summer is often associated with down time—and it’s easy to understand why. After a long winter, who doesn’t want to kick back, relax, and enjoy the sunshine? I fully support taking a much-deserved vacation or spending more time with family, but I also support...
by Tara Goodwin | Mar 25, 2021 | News
Are you interested in ramping up your brand’s PR efforts but aren’t ready to go “all in” with a long-term commitment? Consider hiring a PR firm for a project-based engagement until you’re ready for a more comprehensive program. The benefits of establishing an annual...
by Tara Goodwin | Mar 11, 2021 | Events, News
7 reasons why you should never underestimate local media. For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
by Tara Goodwin | Feb 25, 2021 | News, Press
by Tara Goodwin | Feb 25, 2021 | News
Build a Thriving PR Relationship That Gets You Results In my last article, I answered six common questions professionals have about public relations. Now that you’re more informed about the value a PR firm can bring to your business, perhaps you’re ready to...