Winning PR Strategies for the Summer Season

Winning PR Strategies for the Summer Season

Summer is often associated with down time—and it’s easy to understand why. After a long winter, who doesn’t want to kick back, relax, and enjoy the sunshine?  I fully support taking a much-deserved vacation or spending more time with family, but I also support...
Get the Most Out of a Project-Based PR Engagement

Get the Most Out of a Project-Based PR Engagement

Are you interested in ramping up your brand’s PR efforts but aren’t ready to go “all in” with a long-term commitment? Consider hiring a PR firm for a project-based engagement until you’re ready for a more comprehensive program. The benefits of establishing an annual...
The Surprising Power of Local Media Coverage

The Surprising Power of Local Media Coverage

7 reasons why you should never underestimate local media.   For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
4 Ways to Maximize Your PR Engagement

4 Ways to Maximize Your PR Engagement

Build a Thriving PR Relationship That Gets You Results   In my last article, I answered six common questions professionals have about public relations. Now that you’re more informed about the value a PR firm can bring to your business, perhaps you’re ready to...