by Tara Goodwin | Jun 3, 2021 | News
Are you thinking about sponsoring an event or an organization? Partnering with the right nonprofit, corporation, or public figure is a great way to build your brand, your reputation, and your community. It can also be an excellent opportunity to gain visibility,...
by Tara Goodwin | May 20, 2021 | News
Are you interested in pursuing a celebrity partnership or endorsement as part of your brand’s PR strategy? In my last blog, I weighed the pros and cons of a celebrity partnership. Although bringing a star on board can give your brand significant visibility, you also...
by Tara Goodwin | May 13, 2021 | News, Press
Even the most veteran communicators could not have predicted the devastating effects of 2020’s crisis trifecta: the COVID-19 pandemic, the resulting economic free fall, and demonstrations in the streets for racial justice. A year later, business leaders still...
by Tara Goodwin | May 6, 2021 | News
There’s no doubt that celebrities have immense power and influence in our world today. From Kim Kardashian to LeBron James to Lady Gaga, stars and influencers advise people on what to wear, what to buy, and even who to vote for. Brands incorporate celebrities into...
by Tara Goodwin | Apr 22, 2021 | News
Following a year of unprecedented challenges, Spring 2021 is filled with promise and optimism. As more people are becoming vaccinated and restrictions are slowly lifting, we are finally beginning to let our guard down and return to a “normal” way of life. But are we...
