by Tara Goodwin | Aug 12, 2021 | News
Public Relations Is Still Relevant in the Age of Social Media Self-Promotion We live in an age of endless self-promotion. With instant access to platforms like Facebook, Instagram, and TikTok, brands have a multitude of ways to push out their own content in...
by Tara Goodwin | Jul 29, 2021 | News
Does your brand convey a strong, clear message to your audience? Brand messaging—and the strategic brand positioning that supports it—is a critical element of effective PR. It’s so important that I like to begin each new client engagement with a dedicated brand...
by Tara Goodwin | Jul 15, 2021 | News
Midyear finds us at the height of the summer season, hope in the air. With COVID-19 restrictions across the US lifting earlier than expected, people are eager to get back together for in-person gatherings and events. This increased interest in social reconnection...
by Tara Goodwin | Jul 1, 2021 | News
Do you have a press kit available on your website or in an easily shareable location like Dropbox or Google Drive? If not, you could be missing out on major PR opportunities for your brand. A press kit (also sometimes called an Electronic Press Kit or an EPK in the...
by Tara Goodwin | Jun 17, 2021 | News
In my last blog, I reviewed how brands can evaluate strategic sponsorship opportunities. The goal is to make sure that they’re partnering with the right organization and making a smart investment. But when it comes to sponsorships, brands have the option of being on...
