Start Preparing for 2023’s PR Wins Today
As we enter the final quarter of the year, business leaders everywhere are beginning to strategize for 2023. I’m here to remind you that this proactive thinking is not complete without PR planning! All too often, companies default to reactive PR efforts, but a...
5 Lessons the Game of Golf Can Teach You About PR
It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf. I recently participated in a golf tournament where I played 72 holes of golf in four...
7 Media Training Tips That Could Save You from a PR Fail
I’m all about transparency, so I like to be clear with my clients that PR is a long game. It takes time and effort to secure an interview with a journalist, and the work certainly doesn’t end there. Interviews with the media are challenging, and without proper media...
Thinking of Cutting PR from Your Budget? Think Again!
Nowadays, it can feel like an uphill battle to attract the publicity your business needs. Local newsrooms are suffering, and company budgets are tight, leaving brands of all sizes struggling to work their media relations muscle. However, these challenges don’t change...
Introducing PRRX™: Prescription Strength Public Relations On Demand
For small businesses who need a prescription-strength dose of PR for an announcement, project, or upcoming event, please check out our PRRX Program.
PR Is Heating up This Summer
Recently, I joined 130 of my colleagues in Phoenix, Arizona, for the Public Relations Society of America’s (PRSA) Counselors Academy. This conference connects PR agency owners of all sizes, from smaller consultancies to firms with hundreds of employees. As we caught...
A Good Win: Middlesex Digestive
In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself. But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
The Missing Element in Your PR Strategy: A Robust Photo Library
A robust photo library is a powerful PR tool. According to PR Newswire, press releases that contain images are 1.4 times more likely to drive clicks than text-only releases. But news releases aren’t the only content that benefits from high-quality photos. Pictures are...
The Best Tool in Crisis Communication Is Accountability
Recently, I had a frustrating experience that forced me to think critically about the importance of accountability in business and PR. It began when I received a letter from my property manager alerting me to an unusually high rent increase for my apartment. The...
Spring Is Industry Awards Season: Here’s How to Make the Most of It
Each spring, publications and organizations across industries open up applications for prestigious business awards. If you want to generate some buzz and up your credibility, applying for (and hopefully winning) awards should be an essential component of your PR and...
