A Good Win: Middlesex Digestive
In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself. But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
The Missing Element in Your PR Strategy: A Robust Photo Library
A robust photo library is a powerful PR tool. According to PR Newswire, press releases that contain images are 1.4 times more likely to drive clicks than text-only releases. But news releases aren’t the only content that benefits from high-quality photos. Pictures are...
The Best Tool in Crisis Communication Is Accountability
Recently, I had a frustrating experience that forced me to think critically about the importance of accountability in business and PR. It began when I received a letter from my property manager alerting me to an unusually high rent increase for my apartment. The...
Spring Is Industry Awards Season: Here’s How to Make the Most of It
Each spring, publications and organizations across industries open up applications for prestigious business awards. If you want to generate some buzz and up your credibility, applying for (and hopefully winning) awards should be an essential component of your PR and...
Do Press Releases Belong in Your Media Relations Strategy?
There’s a common misconception that press releases are no longer relevant in our increasingly digital world. And while it’s true that a lackluster press release can be a waste of time, the reality is that press releases are still a necessary component of many...
How to Incorporate Newsjacking into Your Media Relations Strategy
Have you ever seen a recent news story that’s relevant to your industry and kicked yourself because you could have made a brilliant contribution to the piece? It may feel like you missed a great PR opportunity, but don’t despair. This situation presents the perfect...
A PR Analysis of the Slap Heard Around the World
As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith's publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars. Watching it unfold, I instantly felt...
Two Good Wins for Sentinel Benefits & Financial Group
When it comes to PR success, most of us only see the tip of the iceberg: the major media hits, the envy-inducing social engagement, the celebrity partnerships. In many cases, these wins are the result of months of hard work, content creation, and relationship...
Which Social Media Platforms Are Right for Your Brand?
You know that having a brand presence on social media is essential in today’s digital world. But with so many platforms to choose from, how can you determine which ones are worth your effort? In theory, you could use every major platform for your social engagement...
The Dos and Don’ts of Meaningful Social Engagement
Social media is an essential component of any PR or communications strategy, and it requires dedicated commitment to authenticity and consistency to be worthwhile. While PR and social media management are different disciplines, having a good social media presence can...