How to Make Your Thought Leadership Content Stand Out
When you’re looking for ways to boost your career and company, one of the best moves you can make is leveraging the experience you’ve already acquired to create compelling content—or, as it’s more commonly called in the business community, thought leadership. Here’s...
Layoffs Hurt, but a Compassionate Communications Strategy Can Soften the Blow
Layoffs are an unfortunate reality of business, and the stress and pain they cause aren’t easily overcome. Yet there are proven approaches that mitigate the pain of layoffs for the people being let go and those announcing the difficult terminations. Navigating...
Putting “Relations” into Public Relations
As a public relations professional, I’m much more than a consultant; I’m a listening ear, a supportive shoulder, and—truly—a trusted friend to every client I serve. I even joke that I should have studied psychology since so many of my clients bring deeply personal...
Blog Roundup: A Deep Dive into Crisis Management
We see examples every day: companies hit with crises that demand quick, intentional public relations responses. Successful crisis management requires planning and preparation well before an issue arises. Worryingly, The Conference Board’s C-Suite Outlook 2023 reports...
A Good Win for Health Imperatives and Survivors Everywhere
Helping to bring attention to impactful nonprofit organizations is one of our greatest honors at Goodwin Consulting. One such incredible client is Health Imperatives, whose mission is to improve the health and well-being of low-income or vulnerable families and...
Preparing for an M&A? You Need a Communications Strategy!
Are you preparing to purchase or merge with another company? Like any major business move, mergers and acquisitions (M&A) can be equal parts exciting and challenging. One of the biggest challenges of all is dealing with how employees from the impacted companies...
5 Steps to Successful Event Management and Planning
Event management is not for the faint of heart. A substantial amount of work goes into planning a successful event of any size. But with careful preparation, you can guarantee rave reviews and resplendent results from your next workshop, gala, fundraiser, conference,...
ChatGPT: The AI Assistant You Didn’t Know You Needed for Your Communications Strategy
AI (artificial intelligence) is big news these days, and the latest innovation to hit the mainstream market is an AI text generator called ChatGPT. Launched in November of 2022 and currently in beta testing by over 1 million users, ChatGPT is a language model that...
How to Leverage PR and Lead Gen Marketing for Maximum Impact
Public relations and lead generation marketing are two completely different approaches to business development —but together, they can attract meaningful attention to your product or service. Let’s explore the differences between PR and lead gen marketing and outline...
The Problem with Citizen Journalism: What False News Is Out There about Your Company?
The internet is a powerful tool for connectivity and learning—but we all know there’s a dark side to the World Wide Web. With everyone publicly sharing information and airing grievances, sifting fact from fiction can be a daunting task. When it comes to media...