Preparing for an M&A? You Need a Communications Strategy!
Are you preparing to purchase or merge with another company? Like any major business move, mergers and acquisitions (M&A) can be equal parts exciting and challenging. One of the biggest challenges of all is dealing with how employees from the impacted companies...
5 Steps to Successful Event Management and Planning
Event management is not for the faint of heart. A substantial amount of work goes into planning a successful event of any size. But with careful preparation, you can guarantee rave reviews and resplendent results from your next workshop, gala, fundraiser, conference,...
ChatGPT: The AI Assistant You Didn’t Know You Needed for Your Communications Strategy
AI (artificial intelligence) is big news these days, and the latest innovation to hit the mainstream market is an AI text generator called ChatGPT. Launched in November of 2022 and currently in beta testing by over 1 million users, ChatGPT is a language model that...
How to Leverage PR and Lead Gen Marketing for Maximum Impact
Public relations and lead generation marketing are two completely different approaches to business development —but together, they can attract meaningful attention to your product or service. Let’s explore the differences between PR and lead gen marketing and outline...
The Problem with Citizen Journalism: What False News Is Out There about Your Company?
The internet is a powerful tool for connectivity and learning—but we all know there’s a dark side to the World Wide Web. With everyone publicly sharing information and airing grievances, sifting fact from fiction can be a daunting task. When it comes to media...
Why a Strong Social Media Presence Needs In-House Expertise
Don’t have a social media manager on your staff? You’re not alone. Many businesses (small ones, especially) hesitate to invest in an in-house social media expert. What you may not realize, however, is the tremendous value added by employing a social media marketer at...
Good Wins: 2022 in Review
Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes. One Week, Two National...
A Good Win in Love and PR: LunchDates Professional Matchmaking
Nothing makes people swoon like stories of love at first sight. But enduring love isn’t built on butterflies alone. Growing from seed to bud to blossom, love requires time and attention. Some of the most successful PR strategies develop like love, starting small and...
Influencer vs. Content Creator: What’s Better for Your Company?
Content forms a critical pillar of every modern PR and marketing strategy: videos and photos, graphics and landing pages, blog articles, and guest posts. But should you create your own content or engage an influencer to create brand-promoting content on your behalf?...
The Key to Crisis Management: Don’t Go It Alone
Is your organization prepared to face down a potential crisis? I’ve covered crisis communication and the crisis mistake chain in my posts already. Today I want to discuss the importance of establishing a crisis team within your organization. Most businesses wait to...