The Value of Networking
When the pandemic pushed “pause” on networking and social engagement, many of us got out of the habit of attending in-person events. If you’ve yet to fill in your schedule again, I’m here to remind you that making time for face-to-face networking is critical to your...
A Communications Strategy for Managing Bad Company Reviews
Take a look at your company’s online reviews—the reviews from customers and those left by employees. What do you see? How do they make you feel? Online reviews offer a window into a company’s internal culture and customer experience, so it’s important to pay attention...
Why Your Crisis Management Strategy MUST Include a Succession Plan
“Who here has a dedicated crisis plan in place for their business?” I ask this question all the time as I travel throughout the US and Canada, speaking to business owners and executives. And I get the same response every time. In a room full of smart, savvy, respected...
A Good Win for Antenna Research Associates
Defense contractor Antenna Research Associates (ARA) finalized an exciting new acquisition shortly before reaching out to Goodwin Consulting for help on a critical next step: updating its website. Websites today are as ubiquitous as business cards were in the 1980s....
6 Trade Show Strategies from a PR Pro
Trade shows offer terrific marketing, networking, and public relations opportunities—but most come with a hefty price tag! Before paying the booth fee and booking your team’s travel, there’s one critical thing you need to do: Plan ahead. Simple Strategies for...
What Is Your Company’s Purpose? (And Why Does It Matter?)
Core values and mission statements must be more than pretty words on an About Us page for businesses to reach their full potential. So let’s talk about what it really means for your company to have a purpose and how that purpose contributes to the long-term,...
How to Make Your Thought Leadership Content Stand Out
When you’re looking for ways to boost your career and company, one of the best moves you can make is leveraging the experience you’ve already acquired to create compelling content—or, as it’s more commonly called in the business community, thought leadership. Here’s...
Layoffs Hurt, but a Compassionate Communications Strategy Can Soften the Blow
Layoffs are an unfortunate reality of business, and the stress and pain they cause aren’t easily overcome. Yet there are proven approaches that mitigate the pain of layoffs for the people being let go and those announcing the difficult terminations. Navigating...
Putting “Relations” into Public Relations
As a public relations professional, I’m much more than a consultant; I’m a listening ear, a supportive shoulder, and—truly—a trusted friend to every client I serve. I even joke that I should have studied psychology since so many of my clients bring deeply personal...
Blog Roundup: A Deep Dive into Crisis Management
We see examples every day: companies hit with crises that demand quick, intentional public relations responses. Successful crisis management requires planning and preparation well before an issue arises. Worryingly, The Conference Board’s C-Suite Outlook 2023 reports...