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6 Trade Show Strategies from a PR Pro

6 Trade Show Strategies from a PR Pro

Trade shows offer terrific marketing, networking, and public relations opportunities—but most come with a hefty price tag! Before paying the booth fee and booking your team’s travel, there’s one critical thing you need to do: Plan ahead.   Simple Strategies for...

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Putting “Relations” into Public Relations

Putting “Relations” into Public Relations

As a public relations professional, I’m much more than a consultant; I’m a listening ear, a supportive shoulder, and—truly—a trusted friend to every client I serve. I even joke that I should have studied psychology since so many of my clients bring deeply personal...

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Blog Roundup: A Deep Dive into Crisis Management

Blog Roundup: A Deep Dive into Crisis Management

We see examples every day: companies hit with crises that demand quick, intentional public relations responses. Successful crisis management requires planning and preparation well before an issue arises. Worryingly, The Conference Board’s C-Suite Outlook 2023 reports...

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5 Steps to Successful Event Management and Planning

5 Steps to Successful Event Management and Planning

Event management is not for the faint of heart. A substantial amount of work goes into planning a successful event of any size. But with careful preparation, you can guarantee rave reviews and resplendent results from your next workshop, gala, fundraiser, conference,...

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