by Tara Goodwin | Feb 9, 2022 | News
Employers of all sizes and industries currently face an unprecedented challenge that’s a byproduct of the pandemic: the Great Resignation. Companies have job openings, but potential workers aren’t willing to fill them. As of November 2021, the US had 10.6 million job...
by Tara Goodwin | Jan 31, 2022 | News
Public relations is a major commitment that has the power to change any business for the better. While some companies can successfully take on PR initiatives themselves, the truth is that the DIY approach backfires for many. Without proper discipline and an excellent...
by Tara Goodwin | Jan 12, 2022 | News
In any relationship, it’s important to know when to walk away. The partnership with your public relations firm is no different. PR is a significant investment for any company, and it should yield a solid ROI. If you aren’t seeing promising results in a three to six...
by Tara Goodwin | Jan 3, 2022 | News
The consumer landscape has shifted dramatically in the last decade. People have more power over brands than ever before, and many companies are unsure how to navigate the best path forward for reaching their targeted audiences. One strategy is to leverage social...
by Tara Goodwin | Dec 23, 2021 | News
The practice of pitching stories to journalists has evolved quite a bit since I first started working in public relations over two decades ago. Even so, crafting an effective pitch remains one of the most crucial media relations skills you can develop. Want to become...
by Tara Goodwin | Dec 6, 2021 | News
The end of the year is upon us, and there’s no better time for companies to dive deep on one of the most essential public relations tasks: mining publications’ editorial calendars to identify opportunities for next year’s PR coverage. While newspapers don’t typically...
