by Tara Goodwin | Nov 22, 2021 | News
What if I told you that being yourself is actually your PR superpower? In an increasingly isolated and digital society, authenticity and transparency win out over carefully curated and seemingly perfect content. That’s right—even your mistakes and the stories you’re...
by Tara Goodwin | Nov 9, 2021 | Events, News, Press
Sometimes, the best angle for your story isn’t always the most obvious one. For an excellent illustration of this rule, look no further than several recent PR wins for the TB12 Foundation, an organization founded by Tom Brady to help educate and inspire athletes to...
by Tara Goodwin | Oct 21, 2021 | News
All of us face significant challenges at some point in our lives. On a personal level, I believe we all deserve understanding, empathy, and a second chance. But the judgments of society don’t usually agree. If you’re a public figure or otherwise highly visible...
by Tara Goodwin | Oct 6, 2021 | News
Many businesses and organizations are reactive when it comes to setting and executing their media relations strategies. If you want to reach your target audience in a meaningful way, you need more than a fly by the seat of your pants strategy. You need proactivity,...
by Tara Goodwin | Sep 22, 2021 | News
Ever wonder how PR pros usually know how to say the right thing at the right time, no matter whom they’re addressing? Communication is an essential part of public relations—so it’s important for those of us in the field to excel at it. Many public relations...
by Tara Goodwin | Sep 8, 2021 | News, Press
Maintaining a work environment where employees feel supported and inspired is no easy task—and the events from this past year and a half certainly haven’t helped. Even before the COVID-19 pandemic, organizational silos were already a problem for many...
