by Tara Goodwin | May 31, 2022 | News
Recently, I had a frustrating experience that forced me to think critically about the importance of accountability in business and PR. It began when I received a letter from my property manager alerting me to an unusually high rent increase for my apartment. The...
by Tara Goodwin | May 17, 2022 | News
Each spring, publications and organizations across industries open up applications for prestigious business awards. If you want to generate some buzz and up your credibility, applying for (and hopefully winning) awards should be an essential component of your PR and...
by Tara Goodwin | May 3, 2022 | News
There’s a common misconception that press releases are no longer relevant in our increasingly digital world. And while it’s true that a lackluster press release can be a waste of time, the reality is that press releases are still a necessary component of many...
by Tara Goodwin | Apr 19, 2022 | News
Have you ever seen a recent news story that’s relevant to your industry and kicked yourself because you could have made a brilliant contribution to the piece? It may feel like you missed a great PR opportunity, but don’t despair. This situation presents the perfect...
by Tara Goodwin | Mar 4, 2022 | News
You know that having a brand presence on social media is essential in today’s digital world. But with so many platforms to choose from, how can you determine which ones are worth your effort? In theory, you could use every major platform for your social engagement...
by Tara Goodwin | Mar 1, 2022 | News
Social media is an essential component of any PR or communications strategy, and it requires dedicated commitment to authenticity and consistency to be worthwhile. While PR and social media management are different disciplines, having a good social media presence can...
