by Tara Goodwin | Jul 1, 2022 | News, Press
In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself. But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
by Tara Goodwin | Jun 14, 2022 | News
A robust photo library is a powerful PR tool. According to PR Newswire, press releases that contain images are 1.4 times more likely to drive clicks than text-only releases. But news releases aren’t the only content that benefits from high-quality photos. Pictures are...
by Tara Goodwin | May 31, 2022 | News
Recently, I had a frustrating experience that forced me to think critically about the importance of accountability in business and PR. It began when I received a letter from my property manager alerting me to an unusually high rent increase for my apartment. The...
by Tara Goodwin | May 17, 2022 | News
Each spring, publications and organizations across industries open up applications for prestigious business awards. If you want to generate some buzz and up your credibility, applying for (and hopefully winning) awards should be an essential component of your PR and...
by Tara Goodwin | May 3, 2022 | News
There’s a common misconception that press releases are no longer relevant in our increasingly digital world. And while it’s true that a lackluster press release can be a waste of time, the reality is that press releases are still a necessary component of many...
by Tara Goodwin | Apr 19, 2022 | News
Have you ever seen a recent news story that’s relevant to your industry and kicked yourself because you could have made a brilliant contribution to the piece? It may feel like you missed a great PR opportunity, but don’t despair. This situation presents the perfect...
