by Tara Goodwin | Jul 14, 2022 | Events
Recently, I joined 130 of my colleagues in Phoenix, Arizona, for the Public Relations Society of America’s (PRSA) Counselors Academy. This conference connects PR agency owners of all sizes, from smaller consultancies to firms with hundreds of employees. As we caught...
by Tara Goodwin | Jul 1, 2022 | News, Press
In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself. But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
by Tara Goodwin | Jun 14, 2022 | News
A robust photo library is a powerful PR tool. According to PR Newswire, press releases that contain images are 1.4 times more likely to drive clicks than text-only releases. But news releases aren’t the only content that benefits from high-quality photos. Pictures are...
by Tara Goodwin | May 31, 2022 | News
Recently, I had a frustrating experience that forced me to think critically about the importance of accountability in business and PR. It began when I received a letter from my property manager alerting me to an unusually high rent increase for my apartment. The...
by Tara Goodwin | May 17, 2022 | News
Each spring, publications and organizations across industries open up applications for prestigious business awards. If you want to generate some buzz and up your credibility, applying for (and hopefully winning) awards should be an essential component of your PR and...
