by Tara Goodwin | May 3, 2022 | News
There’s a common misconception that press releases are no longer relevant in our increasingly digital world. And while it’s true that a lackluster press release can be a waste of time, the reality is that press releases are still a necessary component of many...
by Tara Goodwin | Apr 19, 2022 | News
Have you ever seen a recent news story that’s relevant to your industry and kicked yourself because you could have made a brilliant contribution to the piece? It may feel like you missed a great PR opportunity, but don’t despair. This situation presents the perfect...
by Tara Goodwin | Apr 12, 2022 | Events
As a PR professional who works with celebrity clients and has significant crisis management experience, I sympathized with Will Smith’s publicist as I watched Smith slap Chris Rock across the face, live on stage during the Oscars. Watching it unfold, I...
by Tara Goodwin | Mar 23, 2022 | Events
When it comes to PR success, most of us only see the tip of the iceberg: the major media hits, the envy-inducing social engagement, the celebrity partnerships. In many cases, these wins are the result of months of hard work, content creation, and relationship...
by Tara Goodwin | Mar 4, 2022 | News
You know that having a brand presence on social media is essential in today’s digital world. But with so many platforms to choose from, how can you determine which ones are worth your effort? In theory, you could use every major platform for your social engagement...
