Why a Strong Social Media Presence Needs In-House Expertise
Don’t have a social media manager on your staff? You’re not alone. Many businesses (small ones, especially) hesitate to invest in an in-house social media expert. What you may not realize, however, is the tremendous value added by employing a social media marketer at...
Good Wins: 2022 in Review
Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes. One Week, Two National...
A Good Win in Love and PR: LunchDates Professional Matchmaking
Nothing makes people swoon like stories of love at first sight. But enduring love isn’t built on butterflies alone. Growing from seed to bud to blossom, love requires time and attention. Some of the most successful PR strategies develop like love, starting small and...
Influencer vs. Content Creator: What’s Better for Your Company?
Content forms a critical pillar of every modern PR and marketing strategy: videos and photos, graphics and landing pages, blog articles, and guest posts. But should you create your own content or engage an influencer to create brand-promoting content on your behalf?...
The Key to Crisis Management: Don’t Go It Alone
Is your organization prepared to face down a potential crisis? I’ve covered crisis communication and the crisis mistake chain in my posts already. Today I want to discuss the importance of establishing a crisis team within your organization. Most businesses wait to...
Avoid the Mistake Chain to Prevent a Full Blown PR Crisis
What if I told you that most PR crises begin as minor issues that spiral wildly out of control? This concept may be unnerving, but it’s no reason to panic. Business leaders and organizations often have the power to prevent a full-blown crisis. The key is taking action...
Why Personal Branding Ensures Long-Term Business Success
I have a colleague who is several decades into an incredibly successful career. He has the hard-won skills and track record to attract both top-tier employees and clients. Over the years, he’s collaborated with several partners and mentored countless younger team...
Start Preparing for 2023’s PR Wins Today
As we enter the final quarter of the year, business leaders everywhere are beginning to strategize for 2023. I’m here to remind you that this proactive thinking is not complete without PR planning! All too often, companies default to reactive PR efforts, but a...
5 Lessons the Game of Golf Can Teach You About PR
It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf. I recently participated in a golf tournament where I played 72 holes of golf in four...
7 Media Training Tips That Could Save You from a PR Fail
I’m all about transparency, so I like to be clear with my clients that PR is a long game. It takes time and effort to secure an interview with a journalist, and the work certainly doesn’t end there. Interviews with the media are challenging, and without proper media...