The Best AI Tools for Content Creation
As a PR professional and an avid follower of technological trends, I've been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...
6 Public Speaking Tips to Improve Your Presentation Skills
In my years at the helm of Goodwin Consulting, I've witnessed a diverse array of public speaking styles and strategies, ranging from profoundly impactful to inadvertently lackluster. There’s no denying it: effective public speaking is a genuine skill. Becoming a...
Is the Press Release Dead?
“Is the press release dead?” I hear this question all too often, and while I’m not ready to completely give up on press releases, I have to admit that the traditional press release doesn’t hold the weight it once did. Newsrooms used to spin entire stories out of a...
Lessons Learned from 2023’s PR Crises
Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...
Gather to Grow: How Intentional Networking Builds Professional Purpose
Connecting with people is easier than ever before, but if we aren’t careful, our professional lives can shrink to the limitations of our immediate circles. I hadn’t realized just how hungry I was for fresh perspectives until I attended the South Shore Conference for...
2023: A Year of (Very) Good Wins
The public relations landscape has never held more promise, with 2023’s technological advances introducing new ways to connect and communicate. Even amidst widespread economic and global challenges, Goodwin Consulting persisted—and succeeded!—in alleviating the...
The Age of Cringe-Worthy Celebrity Apologies
Apologies aren’t just social niceties; they’re powerful crisis management tools with the potential to mend misunderstandings and restore reputations. However, when apologies miss the mark, unpleasant situations can escalate into full-scale disasters. The recent spate...
Crisis Management for Every Business: Same Strategy, Different Scale
“It won’t happen to my business.” I’ve heard this statement from countless business owners who are confident that their small scale shields them from the catastrophes that befall larger corporations and high-profile industries. But if there’s anything I’ve learned...
You Need a News Hook: Lessons from the Boston Seafood Festival
With the plethora of events crowding everyone’s social calendars these days, how do you make your organization’s event stand out? How do you ensure your occasion isn’t overlooked among the many options available to your target market? At Goodwin Consulting, our recent...
A Good Win for Boys & Girls Clubs of Dorchester
When a Dorchester, Massachusetts, native became an NBA champion, the news made big waves throughout the community. Not only had the city’s own Bruce Brown scored the winning points in the Denver Nuggets’ title-clinching Game 5, but he’d also told the Boston Globe that...