by Tara Goodwin | Sep 23, 2020 | News
Most companies start getting serious about PR in the fall. In a typical year, vacations end, kids go back to school, and the news cycle becomes more business-focused, which enables proactive companies to leverage media exposure and meet year-end goals. This year it’s...
by Tara Goodwin | Sep 10, 2020 | News
When $&#* hits the fan, does your business have a plan? Business owners often put off creating a crisis plan because it’s not a revenue-generating event. And, let’s face it, thinking about worst-case-scenarios isn’t how most people want to spend a Thursday...
by Tara Goodwin | Aug 26, 2020 | News
Traditional media strategies? Not this year. Carefully crafted media outreach programs for coverage, events, and launches fell by the wayside as many plans were sidelined, postponed, or cancelled altogether. As the perfect storm of political, cultural, and...
by Tara Goodwin | Aug 13, 2020 | News
Ways to Stay Connected to Current Clients and Build New Connections in Isolation How do you create strong relationships? As Broadway composer Stephen Sondheim writes, “It’s the little things you do together.” Small, seemingly insignificant interactions—sharing a laugh...
by gravoc | Jul 13, 2020 | News
Hannah grew up in Chelmsford, MA, and is now a rising junior in the Dual BA Program between Columbia University and Trinity College Dublin. Students participating in this program spend two years at both schools and graduate with a degree from each university. Hannah...
by gravoc | May 4, 2020 | News
7 Steps to Communicating in Ongoing Uncertainty As a crisis communications expert, I’ve often said, “How you communicate in the first minutes and seconds of a crisis will determine your success or failure managing through it.” While that still holds true for an...
