by Tara Goodwin | Nov 29, 2022 | Events, Press
Goodwin Consulting clients celebrated many successes in 2022, with powerful PR initiatives boosting brand awareness across Boston and beyond. Here’s a look at some of our year’s biggest wins for companies of all shapes and sizes. One Week, Two National...
by Tara Goodwin | Nov 15, 2022 | News, Press
Nothing makes people swoon like stories of love at first sight. But enduring love isn’t built on butterflies alone. Growing from seed to bud to blossom, love requires time and attention. Some of the most successful PR strategies develop like love, starting small and...
by Tara Goodwin | Nov 1, 2022 | News, Press
Content forms a critical pillar of every modern PR and marketing strategy: videos and photos, graphics and landing pages, blog articles, and guest posts. But should you create your own content or engage an influencer to create brand-promoting content on your behalf?...
by Tara Goodwin | Oct 18, 2022 | News, Press
Is your organization prepared to face down a potential crisis? I’ve covered crisis communication and the crisis mistake chain in my posts already. Today I want to discuss the importance of establishing a crisis team within your organization. Most businesses wait to...
by Tara Goodwin | Oct 4, 2022 | Events
What if I told you that most PR crises begin as minor issues that spiral wildly out of control? This concept may be unnerving, but it’s no reason to panic. Business leaders and organizations often have the power to prevent a full-blown crisis. The key is taking action...
