by Every Little Word | Mar 4, 2024 | Events
Many years ago, when Massachusetts was under the leadership of Governor Bill Weld and Lieutenant Governor Paul Cellucci, I served as chief of staff. We worked in an old building in beautiful downtown Boston where, one day, a small but serious crisis struck. Asbestos...
by Every Little Word | Feb 16, 2024 | Strategy
As a PR professional and an avid follower of technological trends, I’ve been closely tracking the evolution of AI tools that promise to revolutionize the way we work. From content creation to crisis management to social media strategy, AI is changing the way...
by Every Little Word | Feb 7, 2024 | Press
In my years at the helm of Goodwin Consulting, I’ve witnessed a diverse array of public speaking styles and strategies, ranging from profoundly impactful to inadvertently lackluster. There’s no denying it: effective public speaking is a genuine skill. Becoming...
by Every Little Word | Jan 22, 2024 | Press
“Is the press release dead?” I hear this question all too often, and while I’m not ready to completely give up on press releases, I have to admit that the traditional press release doesn’t hold the weight it once did. Newsrooms used to spin entire stories out of a...
by Every Little Word | Jan 8, 2024 | Strategy
Most businesses eventually experience a PR crisis—or, at the very least, an incident that could become a crisis. The damage the crisis inflicts, however, has less to do with the incident itself and more to do with your company’s response. While the public relations...
