The Key to Crisis Management: Don’t Go It Alone

The Key to Crisis Management: Don’t Go It Alone

Is your organization prepared to face down a potential crisis?  I’ve covered crisis communication and the crisis mistake chain in my posts already. Today I want to discuss the importance of establishing a crisis team within your organization.  Most businesses wait to...
5 Lessons the Game of Golf Can Teach You About PR

5 Lessons the Game of Golf Can Teach You About PR

It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf.  I recently participated in a golf tournament where I played 72 holes of golf in four...
A Good Win: Middlesex Digestive

A Good Win: Middlesex Digestive

In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself.  But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...