by Tara Goodwin | Nov 15, 2022 | News, Press
Nothing makes people swoon like stories of love at first sight. But enduring love isn’t built on butterflies alone. Growing from seed to bud to blossom, love requires time and attention. Some of the most successful PR strategies develop like love, starting small and...
by Tara Goodwin | Nov 1, 2022 | News, Press
Content forms a critical pillar of every modern PR and marketing strategy: videos and photos, graphics and landing pages, blog articles, and guest posts. But should you create your own content or engage an influencer to create brand-promoting content on your behalf?...
by Tara Goodwin | Oct 18, 2022 | News, Press
Is your organization prepared to face down a potential crisis? I’ve covered crisis communication and the crisis mistake chain in my posts already. Today I want to discuss the importance of establishing a crisis team within your organization. Most businesses wait to...
by Tara Goodwin | Aug 23, 2022 | News, Press
It’s no secret that PR is my number one passion. But when I’m not busy delivering results for my clients, chances are you can find me spending time on my other great love: golf. I recently participated in a golf tournament where I played 72 holes of golf in four...
by Tara Goodwin | Jul 1, 2022 | News, Press
In most cases, PR is best left to the professionals. There are many advantages to trusting a PR consulting firm to handle your publicity rather than trying to do it yourself. But contrary to popular belief, hiring a PR professional doesn’t absolve you of your PR...
by Tara Goodwin | Nov 9, 2021 | Events, News, Press
Sometimes, the best angle for your story isn’t always the most obvious one. For an excellent illustration of this rule, look no further than several recent PR wins for the TB12 Foundation, an organization founded by Tom Brady to help educate and inspire athletes to...
