Get the Most Out of a Project-Based PR Engagement

Get the Most Out of a Project-Based PR Engagement

by | Mar 25, 2021 | News

Are you interested in ramping up your brand’s PR efforts but aren’t ready to go “all in” with a long-term commitment? Consider hiring a PR firm for a project-based engagement until you’re ready for a more comprehensive program. The benefits of establishing an annual...
The Surprising Power of Local Media Coverage

The Surprising Power of Local Media Coverage

by | Mar 11, 2021 | Events, News

7 reasons why you should never underestimate local media.   For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
4 Ways to Maximize Your PR Engagement

4 Ways to Maximize Your PR Engagement

by | Feb 25, 2021 | News

Build a Thriving PR Relationship That Gets You Results   In my last article, I answered six common questions professionals have about public relations. Now that you’re more informed about the value a PR firm can bring to your business, perhaps you’re ready to...
6 Common Questions About Public Relations

6 Common Questions About Public Relations

by | Feb 11, 2021 | News

Goodwin Consulting Tells You What You Need to Know   Although public relations is a well-established industry, people often misunderstand what it actually entails. Hint: we’re not advertisers, or marketers. I’m always keen to differentiate my job from other...