by Tara Goodwin | Dec 23, 2021 | News
The practice of pitching stories to journalists has evolved quite a bit since I first started working in public relations over two decades ago. Even so, crafting an effective pitch remains one of the most crucial media relations skills you can develop. Want to become...
by Tara Goodwin | Dec 6, 2021 | News
The end of the year is upon us, and there’s no better time for companies to dive deep on one of the most essential public relations tasks: mining publications’ editorial calendars to identify opportunities for next year’s PR coverage. While newspapers don’t typically...
by Tara Goodwin | Nov 22, 2021 | News
What if I told you that being yourself is actually your PR superpower? In an increasingly isolated and digital society, authenticity and transparency win out over carefully curated and seemingly perfect content. That’s right—even your mistakes and the stories you’re...
by Tara Goodwin | Nov 17, 2021 | Events
Tara Goodwin and Nancy Capistran, Co-Founders of Crisis Interception, Inc., are award-winning leaders who thrive in crisis. After years of helping the C-Suite and high-profile individuals navigate some of the worst crises imaginable, they joined forces to bring their...
by Tara Goodwin | Nov 9, 2021 | Events, News, Press
Sometimes, the best angle for your story isn’t always the most obvious one. For an excellent illustration of this rule, look no further than several recent PR wins for the TB12 Foundation, an organization founded by Tom Brady to help educate and inspire athletes to...
