News

‘Tis the season to generate positive press!   We’re in the final stretch of 2020, and though the year has been undeniably challenging, I’m thankful that we’ve finally made it to the holiday season. We’ve pivoted, worked hard, and somehow made it through—and...

2020 is finally coming to a close. In its wake is a greatly altered media landscape. PR and journalism sectors have been hit hard, jobs have disappeared, and reporters have become increasingly transient. Even when people do stay put, it’s hard to know whether you can...

The technology that enables us to connect with one another these days is incredible, but there’s nothing that replaces being there.  Fundraisers, events, and some business offerings rely on the personal touch that comes from being together in one room, and no matter...

What do you really want from PR? Do you want more social media followers, higher sales, or expansion into a new territory or industry? Setting strategic and relevant public relations goals isn’t rocket science, but companies frequently miss the mark. Often, it’s...

Most companies start getting serious about PR in the fall. In a typical year, vacations end, kids go back to school, and the news cycle becomes more business-focused, which enables proactive companies to leverage media exposure and meet year-end goals. This year it’s...

When $&#* hits the fan, does your business have a plan? Business owners often put off creating a crisis plan because it’s not a revenue-generating event. And, let’s face it, thinking about worst-case-scenarios isn’t how most people want to spend a Thursday...

Traditional media strategies? Not this year.  Carefully crafted media outreach programs for coverage, events, and launches fell by the wayside as many plans were sidelined, postponed, or cancelled altogether. As the perfect storm of political, cultural, and...

Ways to Stay Connected to Current Clients and Build New Connections in Isolation How do you create strong relationships? As Broadway composer Stephen Sondheim writes, “It’s the little things you do together.” Small, seemingly insignificant interactions—sharing a laugh...

Hannah grew up in Chelmsford, MA, and is now a rising junior in the Dual BA Program between Columbia University and Trinity College Dublin. Students participating in this program spend two years at both schools and graduate with a degree from each university. Hannah...

As a crisis communications expert, I’ve often said, “How you communicate in the first minutes and seconds of a crisis will determine your success or failure managing through it.” While that still holds true for an average crisis, communicating during an extended black...