Winning PR Strategies for the Summer Season
Summer is often associated with down time—and it’s easy to understand why. After a long winter, who doesn’t want to kick back, relax, and enjoy the sunshine? I fully support taking a much-deserved vacation or spending more time with family, but I also support...
Get the Most Out of a Project-Based PR Engagement
Are you interested in ramping up your brand’s PR efforts but aren’t ready to go “all in” with a long-term commitment? Consider hiring a PR firm for a project-based engagement until you’re ready for a more comprehensive program. The benefits of establishing an annual...
The Surprising Power of Local Media Coverage
7 reasons why you should never underestimate local media. For most brands, a headline in a prominent national publication is one of the ultimate signs of PR success. Though I always encourage setting big goals, like snagging real estate in Time or The Wall...
The NFL Playbook
The 2021 Playbook – The Impact Issue features an article written by Goodwin Consulting’s founder, discussing her experience working with and advising athletes and coaches on charitable foundations and offering tips for rookies interested in starting their own foundation.
4 Ways to Maximize Your PR Engagement
Build a Thriving PR Relationship That Gets You Results In my last article, I answered six common questions professionals have about public relations. Now that you’re more informed about the value a PR firm can bring to your business, perhaps you’re ready to...
6 Common Questions About Public Relations
Goodwin Consulting Tells You What You Need to Know Although public relations is a well-established industry, people often misunderstand what it actually entails. Hint: we’re not advertisers, or marketers. I’m always keen to differentiate my job from other...
Public Speaking 101: Command the Stage with These 5 Tips
Many people have a visceral fear of public speaking. Very few of us do well under scrutiny, and speaking at a conference or presenting a report at a board meeting can give even the most confident professional sweaty palms and a racing heart. So how do you...
One Thing Every Organization Needs to Start 2021 Off Right
Yes, that means revisiting 2020 one last time. Congratulations, you made it to 2021! Looking back at a year that was mostly spent working from home and holding or attending virtual events, you may not feel like you accomplished much “public relating” in 2020....
7 Ways to Grow Your Social Media Presence
If you’ve read my last piece on social media strategy, you might be thinking: Okay, Tara, I’ve chosen the right platform for my business, created a social media calendar, and planned some fun and creative posts. Now, how do I build a following so that all this...
Build Your Social Media Following in 2021
Where can customers find you online? In the age of “screening-ful” connections, most companies have made the deliberate (if sometimes reluctant) shift from traditional to digital marketing. Platforms that were once used to reconnect with distant family members or...
