Why Media Still Matters
Public Relations Is Still Relevant in the Age of Social Media Self-Promotion We live in an age of endless self-promotion. With instant access to platforms like Facebook, Instagram, and TikTok, brands have a multitude of ways to push out their own content in...
Is It Time to Reassess Your Brand Messaging?
Does your brand convey a strong, clear message to your audience? Brand messaging—and the strategic brand positioning that supports it—is a critical element of effective PR. It’s so important that I like to begin each new client engagement with a dedicated brand...
How to Plan an Awesome Event on a Tight Budget
Midyear finds us at the height of the summer season, hope in the air. With COVID-19 restrictions across the US lifting earlier than expected, people are eager to get back together for in-person gatherings and events. This increased interest in social reconnection...
8 Must-Have Assets to Include In Your Press Kit
Do you have a press kit available on your website or in an easily shareable location like Dropbox or Google Drive? If not, you could be missing out on major PR opportunities for your brand. A press kit (also sometimes called an Electronic Press Kit or an EPK in the...
Plan a Sponsorship Initiative That Benefits Everyone Involved
In my last blog, I reviewed how brands can evaluate strategic sponsorship opportunities. The goal is to make sure that they’re partnering with the right organization and making a smart investment. But when it comes to sponsorships, brands have the option of being on...
How to Choose the Right Sponsorship Opportunity to Build Your Brand
Are you thinking about sponsoring an event or an organization? Partnering with the right nonprofit, corporation, or public figure is a great way to build your brand, your reputation, and your community. It can also be an excellent opportunity to gain visibility,...
5 Ways to Maximize a Celebrity Partnership to Build Your Brand
Are you interested in pursuing a celebrity partnership or endorsement as part of your brand’s PR strategy? In my last blog, I weighed the pros and cons of a celebrity partnership. Although bringing a star on board can give your brand significant visibility, you also...
5 Lessons the Pandemic Has Taught the C-Suite
Even the most veteran communicators could not have predicted the devastating effects of 2020’s crisis trifecta: the COVID-19 pandemic, the resulting economic free fall and demonstrations in the streets for racial justice. A year later, business leaders still anxiously await the return of some sense of normalcy.
The Pros and Cons of Celebrity Partnerships
There’s no doubt that celebrities have immense power and influence in our world today. From Kim Kardashian to LeBron James to Lady Gaga, stars and influencers advise people on what to wear, what to buy, and even who to vote for. Brands incorporate celebrities into...
“Stop, Look, and Listen”: Planning Your Post-Pandemic PR Strategy
Following a year of unprecedented challenges, Spring 2021 is filled with promise and optimism. As more people are becoming vaccinated and restrictions are slowly lifting, we are finally beginning to let our guard down and return to a “normal” way of life. But are we...
