About the Book
It’s not “if” leaders experience a crisis, it’s “when” and “how severe.”
Manage the Message is a wake-up call to motivate and inspire leaders, offering a proactive approach to crisis planning and management that guides executives step by step through a field-tested strategy that will empower them to be more effective and less defensive when facing a crisis.
Combining the author’s three decades of crisis knowledge with memorable stories from the trenches, this book offers sound advice and immediate actionable steps to master the fundamentals of crisis planning and response.
An essential guide for C-Suite executives of companies of all sizes, this book covers topics including:
- How to identify an internal crisis (before someone else does)
- How to establish and staff a crisis team
- How to understand stakeholders’ minds and hearts when a crisis hits
- Why the size of a crisis does not matter
Book Tara Goodwin
Tara brings a passion for helping leaders navigate the minefields of crisis management to every engagement.
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