About Tara
Tara is an international speaker on crisis preparedness and management. She provides sound, actionable advice for leaders interested in preparing their companies for crisis and brings an energetic, charismatic approach to her speaking and coaching sessions.
More than half of the hundreds of leaders Tara has worked with have been unprepared to navigate a crisis within their organization. Whether they delay planning or simply don’t know where to start, the outcome is the same — crisis is inevitable, and a lack of preparation can derail a career or company in moments. With over three decades of experience in media relations and crisis leadership, Tara helps leaders move from uncertainty to confidence through her actionable crisis management framework, outlined in her book Manage the Message, Change the Outcome: An Executive’s Guide to Crisis Management.
A sought-after international speaker, Tara has delivered more than 100 presentations for organizations like Vistage and TEC Canada and has guided clients including professional athletes, celebrities, Fortune 500 energy companies, politicians, construction companies, hospitals, religious organizations, and food manufacturers. She is a trusted source for nuanced crisis and PR commentary at outlets such as Business Insider and is a frequent podcast guest on shows including The PR Podcast, Expertly Said, and Let’s Talk PR & More.
Tailored Crisis Management Experiences
Keynote by Tara
Unlock the foundations of crisis management
Crisis expert, author, and PR agency founder Tara Goodwin delivers game-changing insights to help leaders navigate the most sensitive, pivotal moments in their careers.
Through tried and tested methods outlined in her book, Manage the Message, Change the Outcome, an Executive’s Guide to Crisis Management, Tara equips leaders with the foundational information needed to navigate crisis, including:
- How to identify a crisis in your organization
- When and how to respond to internal and external crises
- The biggest mistakes leaders make during a crisis
Workshop by Tara
Maximize crisis navigation skills by applying key insights to real situations
Members develop key skills including:
- Creating a crisis team
- Outlining a crisis plan
- Envisioning worst-case scenarios
- Preparing and delivering holding statements
Request a Quote
Tara brings a passion for helping leaders navigate the minefields of crisis management to every engagement.
Complete the form below to request a quote for a speaking engagement or workshop.
